Innovation Zone

ThePackHub Innovation Zone Snapshot

Welcome to this week’s Innovation Zone snapshot from ThePackHub.
ThePackHub collates more than 100 new packaging innovations every month for our unique Innovation Zone platform. We now have 5,975 searchable initiatives listed. We have selected four new ideas for you today.

More information on our Innovation Zone packaging database –

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Recyclable Packaging Innovations Webinar

Catch up on the latest recyclable packaging innovation trends with this whistle-stop tour of the latest initiatives. We will cover many recent in-market and developmental examples to inspire you and keep you up to speed.

Any questions about the innovations discussed or ThePackHub’s Innovation Zone, please contact

#1 Australian milk bottle made from 50% recycled plastic

Visy is an American-Australian packaging company that claims to be a global leader in packaging and resource recovery. Following a $29 million (£16.45m) investment in a state-of-the-art recycling facility, it says it is able to produce a milk bottle manufactured from 50% recycled plastic. The investment is said to be diverting up to 1.9 billion plastic bottles from landfill and export each year, and keeping more plastics in the circular economy to be re-made locally into food grade products. Previously milk bottles manufactured at the Visy facility only contained a maximum of 20% recycled material. Visy currently recycles around 98,000 tonnes of plastic annually, most of which is derived from kerbside collections. The new process is said to have taken a great deal of development but has now been approved for food grade recycling.


#2 Refillable glass bottle switch in French hospitality sector

Coca-Cola Europacific Partners (CCEP) France plans to distribute all of its packaged beverages to hotels, restaurants and cafes in returnable glass bottles by the end of 2022. Coca-Cola says the new bottles can be refilled up to 25 times, saving more than 15 million single-use glass bottles and the associated energy use. The 250 ml returnable glass bottle will be used for the Fuze Tea, Tropico, Sprite, Fanta and Minute Maid brands. They join the Coca-Cola Original, Coca-Cola Zero and Coca-Cola Cherry brands in their iconic 330 ml glass bottles. Once empty, the bottles are stored in their own crates and collected for return to the factory to be cleaned and refilled. CCEP says a refillable glass bottle boasts a greenhouse gas impact three times lower than that of a single-use glass bottle. Coca-Cola says that packaging accounts for 43% of their total value chain emissions.

More info in The Innovation Zone.

#3 Sweden sees launch of tequila in cardboard bottle

Mexican tequila brand Buen Vato has announced the launch of what is claimed to be the world’s first tequila in a cardboard bottle. It is made from 94% recycled material and produces 84% less CO2 emissions per kg. Production of the bottle uses six times less energy, and 1.9 litres less water than conventional glass tequila bottles. Transport costs are also reduced by 0.52 kg/C02 less per litre of tequila. Buen Vato’s goal for 2022 is to produce 20,000 bottles which will reduce CO2 emissions by 24600 kg. Inside the board bottle is a plastic liner which is easily removed for recycling purposes. The Swedish government, which operates a monopoly on retail sales of alcoholic beverages, will be the first retailer in the world to launch and sell this unique product. Buen Vato will be officially unveiled at the ProWein fair in Germany.

More info in The Innovation Zone.

#4 World’s first aluminium lug lid is easy to open

Consumer Convenience Technologies (CCT), based in Dayton, Ohio has announced an aluminium lug version of its patented EEASY Lid, which allows consumers to release a jar’s vacuum by pressing a button on the lid to enable easier opening. The new aluminium version partners with their previous steel version (see link below), and CCT claims that this EEASY lid will be the world’s first aluminium lug lid, making it a more sustainable option. CCT say that the EEASY Lid reduces the amount of torque needed to twist off a jar lid by more than 58% for traditional lug lids and 40% compared to standard continuous thread (CT) lids. The EEASY lid was developed after a lengthy eight years of R&D, with accessibility for disabled consumers or consumers with reduced mobility at the forefront of the innovation


Packaging question of the week

Are you confident that you know what household packaging you can recycle and what should just get thrown away? Vote and comment on LinkedIn now. 

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