Innovation Zone

ThePackHub Innovation Zone Snapshot

Welcome to this week’s Innovation Zone snapshot from ThePackHub.
ThePackHub collates more than 100 new packaging innovations every month for our unique Innovation Zone platform. We now have 5,820 searchable initiatives listed. We have selected four new ideas for you today.

More information on our Innovation Zone packaging database –

Please forward to your packaging friends and colleagues to stay up to date with the latest packaging innovation news.  They can click here to subscribe.

Today – Designing an Effective E-Commerce Package in Today’s Competitive Packaging Landscape

Date: Wednesday, April 27, 2022
Time: 10:00AM-11:00AM CT (16:00-17:00 UK)

In this webinar, you’ll learn:
• How to satisfy both product protection and sustainability for an effective package
• How COVID-19 played a part in the e-commerce boom
• How to address issues like porch piracy, anti-counterfeiting and authentication
• The best new e-commerce and omnichannel methods and strategies for your next project

Book your free place here.

New – Recyclable Plastic Packaging webinar

FREE one hour webinar. Catch up on the latest recyclable plastic packaging innovation trends with this whistle-stop tour of the latest initiatives. We will cover many recent in-market and developmental examples to inspire you and keep you up to speed.

We are delighted to also be joined by Dr. Elef Kassianidis, Sales Director, UK & Ireland of flexible packaging experts Hatzopoulos.

Hosted by Paul Jenkins, Managing Director and Barrington Pamplin, Technical Director of ThePackHub.

Book your free place here.

Watch ThePackHub’s last webinar

Catch up on the latest sustainable packaging innovation trends with this whistle-stop tour of the latest initiatives. We cover many of the recent important in-market and developmental sustainable examples to inspire you and keep you up to speed.

We are joined by Mauro Cozzi CEO and co-founder of carbon footprint reduction experts Emitwise. Hosted by Paul Jenkins and Barrington Pamplin of ThePackHub.

Sustainable Packaging Innovations webinar from ThePackHub with Emitwise. Broadcast 24th February 2022.

Innovation & Design Stage – Powered by ThePackHub

ThePackHub is delighted to help curate content for the Innovation & Design Stage at the upcoming Packaging Innovations at NEC on 25th & 26th May. The stage will host discussions and debates to uncover the latest trends and innovations in design and product packaging.

Get inspired by thought leaders and begin to shape your future packs with discussions such as innovations driven by the packaging tax, the refill/reuse revolution, the importance of trend scanning and much more!

ThePackHub will present four sessions consisting of keynote speakers and case studies from leading brand owners, retailers and FMCG companies.

We’ll keep you updated on speaker announcements over the next few weeks and we can’t wait!

You can register your free place here.

#1 Anti-counterfeiting technology encrypts signature on pack artwork

Ennoventure are a US anti-counterfeiting technology company that was set up in 2018 with the aims of developing digital solutions, using advanced technologies like AI, blockchain and embedded solutions. Their patented anti-counterfeiting solutions can encrypt cryptographic signature on artwork of the package making the pack digital. The encrypted signature is invisible to the naked eye and can be retrieved using any smartphone, eliminating the need for extensive changes in the production process, including significant CAPEX and operating expenses investments. Their technology can be used for a number of purposes including anti-counterfeiting, converting analogue packs into smart and intelligent packs, global tracking of products, customer engagement for promotions, competitions etc, and warranty management. It can also be used as a tool to make packaging friendly for the visually impaired. The carbon footprint of companies can also be reduced as the technology can remove the need for paper instruction booklets and enable eLeaflets.


#2 Cocoa-based paper for Easter egg packaging

Dengo Chocolates is an ethical Brazilian cocoa and chocolate producer. As part of its range of Easter eggs, the paper for the packaging used was produced using cocoa seed husks. About 20% of cocoa beans are husks and using it on ‘cocoa paper’ is one of the best ways to make full use of it, avoiding the need for materials like plastic. The paper was printed by Brazilian flexible packaging company Camargo Embalagens. The 100% compostable natural paper was used on its ‘Classicos’ range of Easter eggs. Going forward, the intention is to adopt this packaging material in regular line products as well. Dengo works with small and medium producers of high quality cocoa, generating good income by paying more for cocoa producers and providing agricultural technical training for producers.

More info in The Innovation Zone.

#3 PET aerosol container has raw material carbon footprint half of aluminium

Part of the Tetra Laval Group, Sidel is a provider of equipment, services and complete solutions for packaging liquids, foods, home and personal care products in PET (polyethylene terephthalate). They have now launched the PressureSAFE, a new safe PET aerosol container offering brands an alternative substrate and potential competitive edge. PressureSAFE is approved for the traditional PET recycling stream. The expected uses are for products such as perfumes and deodorants. PressureSAFE is said to offer home and personal care brands a more competitive choice of pressurised container than the traditional metal aerosol container. The average PET market price is almost half that of aluminium, in addition, PET has a raw material carbon footprint that is said to be half that of aluminium and is 100% recyclable within the PET stream. The transparency of PET also offers consumers direct visibility of the product and enhanced marketing with decorative options such as a partial or full body sleeve.

More info in The Innovation Zone.

#4 Beer brand celebrates anniversary with a champagne bottle

With 2022 being the 175th anniversary of the founding of the Carlsberg brewery, the brand owner is celebrating with a limited edition beer, bottled in a 750ml ‘champagne bottle’. The beer, which will be limited to 2,000 bottles, will be sold in the Swedish state-run Systembolaget chain of liquor stores. Carlsberg describes Anniversary Beer as a low-hop “Brut Beer”, brewed with wheat malt, and then fermented with Montrachet yeast. The result is an aromatic and crunchy beer with clear mineral tones and hints of grapefruit, yuzu and rose water. It is then packaged in an elegant 750ml glass bottle and closed with a traditional champagne cork. The alcohol content of Anniversary Beer is 6%. In addition, a Special Porter was also produced by Carlsberg Falkenberg in collaboration with Brooklyn Brewery.


ThePackHub Expert Interview

Sustainability and climate change expert Tom Wood, Carbon Accounting Lead, of net-zero carbon specialists Emitwise talks about the growing demand for carbon emission reduction insight.

Packaging question of the week

Does the UK Plastic Packaging Tax need to be changed/amended? Vote and comment on LinkedIn now. 

Last week, 25% say they home compost their compostable & packaging. 57% put in waste bin.

ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >