Innovation Zone ThePackHub -


Welcome to this week’s Innovation Zone snapshot from ThePackHub.

ThePackHub collates up to 20 new packaging innovations every week for our Innovation Zone database.

We have selected four new initiatives for you today.

More information on our Innovation Zone packaging database –

New – Watch our last webinar in full

You can watch our latest webinar online.

Catch up on the latest recyclable packaging innovation trends with this whistle-stop tour of the latest initiatives. We cover many recent in-market and developmental examples to inspire you and keep you bang up to speed. We were joined by Vincent Mooij of SUEZ.circpack® who discusses how their extensive solutions can help you understand the recycling process, and design the best circular packaging for your brand. Hosted by Paul Jenkins, Managing Director and Barrington Pamplin, Technical Director of ThePackHub

You can watch it here.

For any additional information about SUEZ.circpack® :

Vincent Mooij
Telephone: +31 6 20493022

Download Design 4 Recycling Guidelines here.

Any questions about the innovations discussed or the Innovation Zone, please contact


ThePackHub collates up to 20 new packaging innovations every week for our Innovation Zone database. We have selected four new initiatives for you today.

More information on our Innovation Zone packaging database –

Available Now – as two printed volumes and as a download

Find out about ThePackHub’s nine new global packaging trends

– More than 550 market initiatives with visuals, analysis and comment across nine new packaging trends

– consumer insight – find out the views, opinions and motives of the end customer about packaging innovation via our exclusive bespoke research

– 16 key expert interviews – understand the authoritative views of leading packaging industry experts

Global Packaging Trends Compendium 2021 comprises 671 pages over two volumes and is just £900.

Find out more and order


Book on our next webinar

Thursday 10th June – 3 pm BST

Join us for ThePackHub’s free packaging webinar as we explore the world of packaging innovation trends with a whistle-stop tour of the latest innovations.

Presentations on the latest packaging innovations from ThePackHub and Simon Lewis, Vice President Marketing at Highcon.

Hosted by Paul Jenkins, Managing Director and Barrington Pamplin, Technical Director of ThePackHub.

Thursday 10th June – 3 pm BST

Find out more and book.


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#1 Alternative to EPS made using wool for chilled fish launched


Icelandic packaging company Cool Wool have created a sustainable alternative to EPS (expanded polystyrene) containers that are the predominant packaging option for transporting chilled salmon and other fish species. Their zero-waste solution comprises of a board inner and a board outer layer coated with biodegradable Ormorcer as a moisture barrier. A layer of Icelandic sheep’s wool is then sandwiched between the two board layers. The board layers are recyclable, as is the wool layer. The wool is either discarded from farms, or regenerated wool from the textile industry. In trials, the prototype container has been proven to give the same performance as EPS boxes over a 72 hour period. To arrive at their solution, Cool Wool liaised closely with local salmon processors to understand the challenging requirements for the container. Cool Wool have been awarded a grant from the Technology Research Institute of Iceland and European Commission so that they can carry out further research and development.

#2 Secondary packaging made from manure designed to replace fibreboard

Two decades ago, US farmer Matthew Freund created a new product utilising the manure from his farm to make compostable plant pots. CowPots became a success, even being featured on a TV programme called Dirty Jobs. Although successful, he found that his manure plant pots were seasonal, only making money for half the year, as customers tended to buy them for growing seedlings. He has now branched out into packaging with a new product, CowPots Packaging Corners. They are designed to replace the current edge and corner protectors, usually made from fibreboard, which is generally used for shipping frames and other delicate items. The advantage of the Cow Pots Packaging Corners is that they are 100% compostable and biodegradable. The compostable corners have been FDA approved for use as secondary packaging, and the USDA has certified them as safe for shipping outside of the US.

More info in The Innovation Zone.

#3 New spray system removes the need for individual pack layers

Swindon-based packaging manufacturer Multivac have created a solution that tackles a consumer pain point for some food packaging. To prevent food products from sticking together, whilst still maintaining low pack weight. They are introducing a new spray system to help with the packaging of thinly sliced or sticky products. It can be integrated directly into existing production lines, and it works by making an odourless, transparent, and tasteless liquid that allows the layers of food to be more easily separated. The spray will remove the necessity for packaging interleaving film layers to separate the products, thereby reducing packaging weight and production costs for producers with consequent advantages to the environment.


More info in The Innovation Zone.

#4 Refillable mouthwash dispenser focuses on stand-out design

A refillable mouthwash dispenser with a designer look is available from US-based oral care company Quip. The attractive and user-friendly dispenser contains concentrated mouthwash which is dispensed into a cup and then diluted before use. The dispenser is available in either a plastic or metal finish with a variety of different colours including black, white, silver or bronze. The refills are on a three-monthly auto-delivery basis, with each concentrated bottle containing enough for 90 doses. The anti-cavity mouthwash is alcohol-free, colourless and vegan. The starter kit costs $35, with two 90 dose refill bottles priced at $15. Each 90 dose bottle is designed to replace a standard 470ml mouthwash bottle. The refillable dispenser is one of a range of designer oral care products from Quip that includes floss, toothpaste, toothbrushes and gum.

More info in The Innovation Zone.

Watch our latest ThePackhub Expert Interview

James Cutting of [T=0] discusses his career journey and what attracted him to his current role. He tells us how his groundbreaking business is able to create 1000’s of artworks in seconds enabling brand owners and retailers to significantly improve their speed to market.

Packaging question of the week

Do your kitchen cupboards include reusable and/or refillable packaging? Vote and comment now. 

Last week, 29% thought that the focus on plastic reduction was too much.

Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >