Innovation Zone ThePackHub -


Welcome to this week’s Innovation Zone snapshot from ThePackHub.

ThePackHub collates up to 20 new packaging innovations every week for our Innovation Zone database (book a one-to-one online demo here).

We have selected four new initiatives for you today.

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Next Free Webinar from ThePackHub

Friday 12th June at 10am BST & 1pm ET (6pm BST)

All new innovations.

Join us for our latest free one hour webinar. Catch up on the latest sustainable packaging innovation trends with this whistle-stop tour of the latest initiatives. We will cover many recent in-market and developmental examples to inspire you and keep you up to speed.

Hosted by Paul Jenkins, Managing Director and Barrington Pamplin, Technical Director of ThePackHub. Feel free to share with your colleagues.

Register for free:
10am BST 
1pm EST (6pm BST)

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#1 Advanced technology delivers recycled cream cheese packs

Mondelēz International has announced the introduction of a recycling innovation for their iconic cream cheese brand Philadelphia sold across Europe. The brand will utilize recycled plastic containers using recycled material from a new advanced recycling technology that sees plastic material recovered following a Berry Global partnership with Saudi multinational chemical manufacturing company SABIC. The change is seen as a significant step in Mondelēz’s goal to use 5% recycled content across all its plastic packaging. Recovering and diverting waste that would have otherwise been sent to landfill or incineration moving towards a circular economy model. This chemical recycling process is able to recycle mixed plastic waste that would have otherwise been destined for landfill or incineration. Unlike mechanical recycling, the process removes all contaminants, including inks and colourants to return the plastic to a quality imperceptible from virgin material that is suitable for direct food contact.

More info in The Innovation Zone.

#2 Recyclable paper packaging roll out for confectionery continues

Nestlé sells more than 2,000 brands across 191 countries. The world’s largest food and beverage company is committed to making 100% of our packaging recyclable or reusable by 2025 and has declared that its Smarties brand sharing block is being rolled out in a paper wrapper. This is a significant move for the brand owner as it shifts towards reducing its impact on the environment through switching to paper packaging where possible and appropriate. The new coated paper is widely recyclable. This technology has been reported in the Innovation Zone for Nestlé’s YES! bars – Paper snack bar packaging set to shake up confectionery sectorThe paper substrate is capable of use on the same widescale, high-speed production lines previously designated for Nestle’s plastic or laminate packaging. The Smarties paper-wrapped block is available in the UK initially at Asda supermarkets as well as independent stores.

#3 Wood-based PE label film set for launch

Global supplier of label materials UPM Raflatac is one of the signatories of the Ellen MacArthur New Plastic Economy initiative and is a regular to the pages of the Innovation Zone. The leader in the development of sustainable biofuels has co-operated with chemical heavyweights Dow to launch a new bioplastic label film for the packaging and labelling industries. The launch of Forest Film PE is understood to be the first wood-based PE label film of the market. The 100% wood residue-based raw material UPM BioVerno naphtha is used, which is processed by Dow into bio-based plastic granules for label film extrusion. The new bio-based PE film label material helps to reduce the reliance on fossil fuels and delivers the same performance as fossil-derived ones.


More info in The Innovation Zone.

#4 Direct-to-shape digital decoration service delivers photorealistic graphics

Global provider of metal and plastic packaging across a broad array of industry sectors, Hoffmann Neopac has announced the introduction of new digital decoration service for tubes. The direct-to-shape DigitAll360 solution has been designed to meet brand owners’ needs for high-quality variable printing in flexible batch sizes. DigitAll360 prints photorealistic graphics and text on the entire surface of cylindrical packs. Full 360° decoration is created without slit or any overlap and delivers on-cap, seam and shoulder printing to complete the full coverage. The new digital decoration service can use up to 10 simultaneous colours and lacquers at a 600 DPI resolution and is available for a wide variety of substrates. The digital print process facilities variable image  printing as well as being ideal for promotions and prototyping.

More info in The Innovation Zone.

Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >