Innovation Zone ThePackHub -


Welcome to this week’s Innovation Zone snapshot from ThePackHub.

ThePackHub collates up to 20 new packaging innovations every week for our Innovation Zone database (book a one-to-one online demo here).

We have selected four new initiatives for you today.

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Friday 10th July at 10am BST & 1pm ET (6pm BST)

All new innovations.

Join us for our latest free one hour webinar. Catch up on the latest sustainable packaging innovation trends with this whistle-stop tour of the latest initiatives. We will cover many recent in-market and developmental examples to inspire you and keep you up to speed.

Hosted by Paul Jenkins, Managing Director and Barrington Pamplin, Technical Director of ThePackHub. Feel free to share with your colleagues.

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1pm EST (6pm BST)

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#1 100% recycled PET bottled water made with certified ocean-bound plastic

The recycling of plastic packaging is evolving. Brands are finding new ways to stand out in the market as well as bringing recycled packaging to market. The world’s first premium 100% recycled PET bottled water made with ‘certified ocean-bound’ plastic has been launched. The new recycled bottle will be launched at Whole Foods Market stores across the US and is available in three sizes. Up to five ocean-rescued plastic bottles are used to produce every one-litre bottle of ZenWTR. It is estimated that up to 70 million plastic water bottles will be saved from entering the ocean in 2020.  ZenWTR are also committing 1% of sales revenues to charities and organizations working to clean up oceans.  The entire package including shrink sleeve label and HDPE closure can easily be recycled as a complete unit by placing in recycling bins. The motivation to source plastic bottles for recycling that are ‘Ocean-Bound’ from coastlines and major waterways prevents them from making it to the ocean where the likelihood of recovering is then very slim. See also: Fish packaging uses recycled plastic would have ended up in ocean.

More info in The Innovation Zone.

#2 Micro colour-codes offer counterfeit and manipulation protection for primary and secondary packaging

Leeds based CyanX have introduced a counterfeit protection process for packaging. Their Secutag initiative allows for easy integration into the production process and can be applied to all kinds of primary and secondary packaging materials. Secupack enables legally binding and on the spot identification of secured packages as originals. It has applications for the food and pharmaceutical sectors for folded boxes, tubes, tins and blister packaging. The marking is possible at producers or during the packaging process. The application can be done fully automatically and is integrated into the existing manufacturing processes. The micro colour-codes are microscopically small particles in which between four to eleven colour coatings are combined to create a unique code. It is estimated that there are over 4.35 billion different encoding combinations possible. Additionally, particles that possess magnetic characteristics or react to ultraviolet or infrared light can also be manufactured. Secutag is heat resistant as well as resistant to solvents, chemicals and most acids. See also: Carbon-based markers mixed into packaging create product-specific codes.

#3 E-commerce cocktail packs meet growing drink-at-home trend

A new packaging format is capitalizing on the growth of drinking at home as the world battles through an extended Covid-19 lockdown. A range of easy to prepare premade cocktails is experiencing high demand of late. The NIO Cocktails are available to serve 3, 6 or 9 cocktail variants. NIO is short for ‘Need Ice Only’ which helps to bring to life the simplicity of the brand’s offering. Drinkers can choose from a menu of 15 different drinks, featuring cocktail classics as well as signature house variants. The packs have been specially designed to easily fit through letterboxes for efficient distribution. All consumers need to do is shake the packs, pinch-and-tear the corner and pour over ice. The brand reports that it has a no-glass packaging policy stating that the material is energy-intensive to manufacture as well as recycle. It is also much heavier than cardboard leading to increased transport costs as well as carbon emissions. NIO Cocktail’s immediate goal is to remove all petroleum-based products in their packaging. They only use FSC certified paper that’s is 100% recyclable. The inner liquid pouch is currently 45% bio-based with an ambitious goal to be 100% compostable.


More info in The Innovation Zone.

#4 New tomato packaging meets consumers’ sustainability requirements

Germany-based discount supermarket chain Penny operates 3,550 stores globally. The retailer is persevering with a long-term sustainability strategy with packaging playing a pivotal role. The business is working with German fresh vegetable supplier BIOhof Kirchweidach on the launch of a new packaging solution for tomatoes. This is in response to increasing demand from customers for packaging-reduced products. It is not always practical or possible to completely dispense with packaging hence the new packaging solution for Naturgut Bio Rispentomaten that offers several advantages in terms of functionality. The robust new pack offers an excellent view of the product inside, which continues to be important for shoppers when selecting produce. Transportation volumes are reduced due to the pack’s stackability. Made from 100% recyclable cardboard, the produce has a longer shelf life through the pack’s breathability and a reduction in condensation. The new packaging is now available in all 352 Penny stores in Bavaria and the surrounding area.

More info in The Innovation Zone.

Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >