Innovation Zone ThePackHub -


Welcome to this week’s Innovation Zone snapshot from ThePackHub.
ThePackHub collates up to 20 new packaging innovations every week. We have selected four brand new initiatives that we hope will be on interest to you below.


ThePackHub’s 10th packaging seminar Sustainable Packaging Innovations 2019 is this week on Thursday 3rd October –  We will be joined by delegates from Coca Cola, Pret, Waitrose, Premier Foods, Mars Petcare, Lavazza, BAT, Twinings, Innocent Drinks, PepsiCo, Baylis & Harding and more. We have some great presentations covering a range of sustainable packaging subjects including Enval, Happen, RPC bpi, TIPA, API, Colliods, GAIA Biomaterials, Essentra and much more.  Find out more and book your place here.

You can also join over 3,000 others and stay up to speed on the latest packaging news by following ThePackHub on LinkedIn –

#1 Compostable wrap tackles cucumber packaging challenge

The plastic wrap used to extend the shelf life of cucumbers is often held up as the example for debating the virtues of plastic used in packaging. Pro parties claim the material adds vital days to the life of the product whilst detractors claim the single-use unrecyclable material should not be used. South Australian produce business IG Fresh Produce and packaging company Peak Fresh have made the debate slightly harder with the development of a 100% biodegradable compostable cucumber wrap.  This has been developed for use by independent supermarket business, Drakes Supermarkets in their 38 stores in South Australia and replaces the traditional shrink-wrap. Claimed to be a game changer for the supermarket and grocery industry, the product development took 12 months. Future plans for the biodegradable and compostable wrap include other fresh fruit packaging and meat products. Following the Drakes Supermarkets trial the plan is to make the product available to other supermarket chains.


More info in The Innovation Zone.

#2 Cheese brand uses NFC tags to engage with shoppers

The growth and development of NFC tags for packaging applications has thus far been mainly for high end and premium sectors such as perfume and alcohol. Kraft Heinz is challenging this convention with the introduction of a mobile-activated pack for Kraft Singles cheese. The relatively low priced packs with be available from Walmart. The NFC tags creates an interactive mobile experience for shoppers to use their smartphones to engage with the brand on a number of different levels. They can get a coupon, see recipe suggestions or enter a competition. The packaging interacts with the near-field communications (NFC) chip in modern smartphones. This is a more interactive way than the use of a QR code printed on pack to engage with consumers. Kraft Heinz gets vital marketing information such as email, state of residence and date of birth to enter the contest. Kraft Heinz worked with marketing technology company TPG Rewards to offer the solution.

More info in The Innovation Zone.

#3 Printable RFID paper sheets developed for labels

Moscow, Russia headquartered company ISBC Group has developed printable RFID paper that can be used to create packaging labels. The ready-to-print sheets are an alternative to the traditional method of RFID tags on rolls.  The new technology involves RFID chips and antennas being built into sheets and has a positioning accuracy of the antenna is within one tenth of a millimetre. ISBC Group’s aim is to make RFID technologies as affordable as any usual sheet-to-sheet printing. The integrated circuits and antennas can be positioned in the paper according to the requirements of print houses. There are no visual bumps in the paper after printing, which can be achieved using HP Indigo printers. The tags are able to withstand both heating and cooling during the printing process. The solution results in a cost of around 20 cents (16 pence) per tag. In time, it will be possible to build the paper using ISBC’s new printing technology allowing print houses the opportunity to personalise the labels inside the sheets.


More info in The Innovation Zone.

#4 Lettuce and artichoke remains used to make new packaging

A Spanish start-up has developed an innovative process to manufacture packaging materials from agricultural vegetable waste. Feltwood Raw Material have developed a technology that produces environmentally-friendly industrial materials from agricultural plant waste, without adding any plastic, adhesive or binder.  The food and agricultural economies generates a large amount of waste. The parts of lettuce or artichoke that are not eaten, as well as other sorts of plant waste, go through an industrial process in order for new materials to be manufactured. The plant waste is moulded to create products that are 100% biodegradable, recyclable and compostable. The materials are made from plant fibers extracted from more than 30 different sorts of plant waste. The list of crops used includes lettuce, artichoke and pineapple. Feltwood have developed four iterations so far. ‘Insulation’ is focused on the construction sector. ‘Anti-Impact’ has properties for protective packaging. ‘Pack’ can be used for the light packaging industry and ‘Hard’ is intended for furniture applications.

More info in The Innovation Zone.


Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >