Welcome to the first Ideation Station newsletter brought to you by ThePackHub and Innovation Ink. This is the place to get some inspiration for your next packaging idea generation project.



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What’s Your Problem?


Henry Ford once said, “If I’d asked them what they wanted, they’d have said a faster horse”. Whilst he may have been referring to the relevance of some forms of consumer research, his comment is also relevant to the challenges we face in our ideation sessions; our ability to generate great ideas can be constrained by our current view of the world.  One way to overcome this, building on the ‘I Wish’ exercise, is to spend time in these sessions identifying customer problems before we look at solutions.

Henry Ford’s ‘problem’ might have been that his customers wanted to get from A to B faster. Then again, it might have been that travel meant they had to own, and look after a horse, or that only one person at a time could travel on a horse, or that if it was raining, cold or hot then travelling on a horse was somewhat uncomfortable…….. and, of course, it could have been a combination of these. Getting to the heart of the precise problem, or problems, you are going to solve will define the direction your solution takes.

In our world of packaging design, what are the big problems troubling your customers? Once you have these, you’ll be much better equipped to find with some great solutions.

Ideation Workshops


ThePackHub and specialist innovation expert Grahame Cox ofInnovation Ink offer workshops to create ideas and seek solutions to your big packaging challenges.

We can tailor the workshop to meet your needs. Moderated by Innovation Ink, we can bring together selected industry experts, ThePackHub team and your key internal stakeholders to develop a range of potential solutions to meet your packaging innovation challenges.


Innovation Zone ThePackHub - thepackhub.com
Help get those creative juices flowing by tapping into inspiration from nearly 3,000 packaging innovations from ThePackHub’s Innovation Zone database. If you would like to find out more, book a workshop session, or talk about how the workshops can be applied to one of your packaging challenges email us now or call Paul Jenkins on +44(0)7906 624494.

ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >