Welcome to the first Ideation Station newsletter brought to you by ThePackHub and Innovation Ink. This is the place to get some inspiration for your next packaging idea generation project.

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What do you wish?

It’s often tempting in a brainstorming session to dive straight into generating ideas. As business people, we are primed for action. However, the brain is not unlike any other muscle in your body (is the brain a muscle?) and benefits from a bit of warming up. We find a great way to do that, is to use the ‘I wish’ question with an ideation group: take the issue you are focussed on in your idea generation session and spend a few minutes thinking about what, if you had a magic wand and could make anything happen, you really wish your packaging could do?

The ‘I wish’ approach has another benefit. It allows us to free our minds from being too rational – how often have you found yourself coming up with a packaging idea and immediately dismissing it: “that’s not practical” or “we’d never do that around here”? When you are free to ‘wish’ for something, we find it frees the mind from many of those rational constraints.

With a few good ‘I wish’ statements to hand, you can then set about the task of creating ideas to make those wishes come true.


Ideation Workshops


ThePackHub has teamed up with specialist innovation expert Grahame Cox of Innovation Ink to offer a series of workshops to create ideas and seek solutions to your big packaging challenges.
We can tailor the workshop to meet your needs. Moderated by Innovation Ink, we can bring together selected industry experts, ThePackHub team and your key internal stakeholders to develop a range of potential solutions to meet your packaging innovation challenges.


Innovation Zone ThePackHub - thepackhub.com
Help get those creative juices flowing with inspiration from nearly 3,000 packaging innovations from ThePackHub’s Innovation Zone database. If you would like to find out more, book a workshop session, or talk about how the workshops can be applied to one of your packaging challenges email us now or call Paul Jenkins on +44(0)7906 624494.

ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >