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Welcome to this week’s Innovation Zone snapshot from ThePackHub.
ThePackHub collates up to 20 new packaging innovations each week and we have picked four recent examples for you below.

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Our next packaging seminar is on Thursday 3rd October – Sustainable Packaging Innovations 2019. Very Early Bird ends this Friday 28th June. Book your place now.

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Top Packaging Suppliers Guide 2019


ThePackHub’s Top Packaging Supplier Guide 2019 is an essential report collecting innovations from the last 18 months picked from the most active companies in ThePackHub’s Innovation Zone database.

From Amcor to WestRock, ThePackHub’s Top Packaging Supplier Guide 2019 has over 250 ideas covering a wide range of materials and applications, there really is something for everyone!

Available as a printed report delivered postage free. Purchase of this comprehensive guide is also comes with a free, fully searchable PDF.

The cost of ThePackHub’s Top Packaging Supplier Guide 2019 is just £699.

Request a free sample of the report.

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Save £300. Get your Top Packaging Supplier Guide 2019 for just £399.

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ThePackHub Seminars

Sustainable Packaging Innovations 2019 – Thursday 3rd October

ThePackHub’s 10th packaging conference is the perfect opportunity to get up to speed with the very latest sustainable packaging innovations relevant to your business in an interactive and engaging seminar environment. Just £359 + VAT.

Current Early Bird Discounts

Sustainable Packaging Innovations 2019 – Very Early Bird ends Friday 28th June – save £160.


#1 Fully recyclable single-serve coffee pack introduced

US-based specialty coffee company NuZee has introduced a recyclable single-serve coffee pack to improve their environmental credentials. The fully recyclable packaging comes to market via food and beverage packaging specialists Huhtamaki with their next generation range of recyclable flexible packaging called blueloop. See Mono-material range launch improves recyclabilityHuhtamaki’s blueloop solutions are mono-material structures made from a combination of widely recyclable PP, PE and paper. The single serve pour over coffee pack consists of a customised box and a disposable filter and coffee sealed in a pouch. Up until the packaging change, all the packaging bar the pouch was recyclable. The previous pouch had a combination of film and coatings to maintain freshness. The use of Huhtamaki’s blueloop packaging film in the manufacture of the nitrogen-flushed pouch changes that and creates a 100% fully recyclable that still maintains the freshness of the coffee.


More info in The Innovation Zone.

#2 Plastic-free shampoo brand hits Canadian shelves

The negative single-use plastic sentiment is seeing new categories popping up. An area for change is in the bathroom with a number of brands looking to switch out of plastic with new packaging alternatives in a sector that is starting to take off. Canadian bar shampoo company Unwrapped Life is one of these businesses. The brand has a philosophy that ‘shampoo really doesn’t need to be in a bottle’ and is cutting single-use plastic by offering a solid-form shampoo and conditioner combination. The business also uses paper to pack the products. The bars are small and lightweight. Rigid paper mailers or small cardboard boxes are used for online orders. The business has sourced recycled paper products to cut down on the impact of virgin paper manufacturing and distribution. See also Water soluble shampoo pods reduces plastic use and Single use shaving pods dissolve in water.

More info in The Innovation Zone.

#3 Upfront messaging promotes plastic-free bread packaging

Although the plastic on much of the wrapped bread sold in the UK is recyclable, few local authorities collect it as part of kerbside services.  Consumers need to take the packaging to a recycling point to be recycled alongside carrier bags. Northwich, UK based Roberts Bakery is creating a stir with ‘in your face’ messaging to promote the introduction of paper packaging. Rolling out to 300 Tesco stores on its core 800g loaf range,  the bags are made from sustainably sourced paper and a thin PP coating. This enables the loaves to carry OPRL’s ‘widely-recycled’ logo, the first UK bread brand to be awarded this.  The roll-out of paper packaging on the 800g core range follows the launch of the packaging on Roberts’ bloomer as reported in the Innovation Zone – 100% recyclable bakery brand shouts claims on pack. Roberts is aiming to eventually switch to plastic-free packaging across all SKUs and in all stockists.


More info in The Innovation Zone.

#4 Secondary packaging transforms into jetpack after the kids’ clothes have been unpacked

Sustainable fashion company Stretchy kids’ clothing brand Petit Pli has a unique selling proposition that sees their pleated and stretchy clothes expand as young wearers gets older and bigger. The big idea is to reduce clothing waste as well as save parents’ money, as children move up several sizes in the first few years of their life. As well as making branding and communications changes, London-based NB Studio has also designed special structural packaging for the brand. The FSC cardboard box has been designed in an origami style that lets consumers transform it into a jetpack after the clothes have been unpacked. This gives the box a new life by turning it into a kids’ toy and sustainably extending the use of the packaging.  The clothes are also wrapped in leftover material surplus to the production process. See also Try out your best origami with one-of-a-kind chocolate packs.

More info in The Innovation Zone.



Join our new sustainable packaging Facebook group More Plastic Than Fish and be part of the conversation.  Join here.

Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >