Innovation Zone ThePackHub -


Welcome to this week’s Innovation Zone snapshot from ThePackHub.
ThePackHub collates up to 20 new packaging innovations each week and we have picked four recent examples for you below.

Find out about how to subscribe to the database here.

Our next packaging seminar is on Thursday 3rd October – Sustainable Packaging Innovations 2019. Book your place now.

Request a free sample of our Top Packaging Suppliers Guide 2019 report. Out now.

You can click here to subscribe to ThePackHub’s regular packaging blogs.

Early Bird Launch Offer
Top Packaging Suppliers Guide 2019


ThePackHub’s Top Packaging Supplier Guide 2019 is an essential report collecting innovations from the last 18 months picked from the most active companies in ThePackHub’s Innovation Zone database.

From Amcor to WestRock, ThePackHub’s Top Packaging Supplier Guide 2019 has over 250 ideas covering a wide range of materials and applications, there really is something for everyone!

Available as a printed report delivered postage free. Purchase of this comprehensive guide is also comes with a free, fully searchable PDF.

The cost of ThePackHub’s Top Packaging Supplier Guide 2019 is just £699.

Request a free sample of the report.

Early bird launch offer

Save £300. Get your Top Packaging Supplier Guide 2019 for just £399.

Find out more and order here.

ThePackHub Seminars

Sustainable Packaging Innovations 2019 – Thursday 3rd October

ThePackHub’s 10th packaging conference is the perfect opportunity to get up to speed with the very latest sustainable packaging innovations relevant to your business in an interactive and engaging seminar environment. Just £359 + VAT.

Current Early Bird Discounts

Sustainable Packaging Innovations 2019 – Early Bird – save £160.


#1 Chicken moves to pouch format to reduce amount of plastic used

UK retailer Asda have been working to reduce the amount of plastic used for their packaging. The business aims to for all their own brand packaging to be 100% recyclable by 2025. This will be achieved by cutting what is seen as unnecessary plastic across the business. More information: Asda sustainable packaging commitment. The retailer is making a change to move towards their sustainability aspirations by switching their own-brand chicken into a pouch. The new pouch solution breaks convention as well as using over 55% less plastic packaging compared to the current tray format. There is also an estimated 73% reduction in transportation due to a smaller surface area of the new packs. The pack size change also ensures that more product fits on a shelves to improve availability. The pack also has easy tear, which means consumers don’t have to use a knife to open the pack.


More info in The Innovation Zone.

#2 Nano-active pack increases pork shelf life

Researchers from the Faculty of Higher Studies Cuautitlán Mexico have developed an active container. Pork meat is susceptible to develop E.coli brought on by a combination of poor storage and handling. The use of rosemary oil helps to lengthen the shelf life of vacuum packed pork as well as protect it from bacterial contamination. The research team vacuum packed the pork with a nano-active coating based on rosemary oil. The oil has the dual effect of reducing microorganisms as well as maintaining the organoleptic properties of the product. A test period of two hours with the rosemary oil, there was a marked decrease in the growth of coliforms such as E.coli and Salmonella. The coating currently means that the packaging is not biodegradable and development work is ongoing to solve this.  See also Test patch determines whether meat is safe to eat.

More info in The Innovation Zone.

#3 Shampoo bottle can be planted to grow more trees

Taiwanese brand owner O’Right has introduced Tree in the Bottle is a shampoo brand with packaging that can be planted to eventually transform into a tree. The idea is to plant the biodegradable packaging post-use. It came from Taiwan and arrived in Portugal with two versions, with different seeds that are embedded in the packaging. Tree in the Bottle has acacia seeds and coffee bean. Acacia was chosen due to the high amount of carbon dioxide it absorbs when grown. The use of coffee beans has a clever twist as it also forms part of the ingredients of the shampoo. 250 ml Tree in the Bottle shampoos cost € 20 (£17.74) and can be purchased online as well as in selected Portuguese outlets. See also Paper range embedded with variety of seeds, Compostable coffee cup with seeds from the area and Compostable chocolate packaging embedded with wildflower seeds.


More info in The Innovation Zone.

#4 Olive oil packaging promises post-use children fun

Leading Croatian olive oil brand Brachia has launched the first olive oil targeting children. The olive oil brand from the island of Brač has launched ‘Brachia Hids’, an olive oil with flavours deemed suitable for and appealing to children. The Brachia Kids olive oil comes in specially branded packaging designed by Zagreb-based design agency Izvorka Jurić. The packaging is designed so that the children’s product is seen as affordable and fun. The pack design focuses on educating the young consumer on the importance of the regular use of olive oil. The bottle has an added bonus with the inclusion of six crayons inserted inside the sleeve. Children can use these to colour in the illustration of olive trees on the box when it is flattened out. The new kids olive oil offering is available at Croatian UJE outlets. See also Child friendly pouch delivers sweet reward.

More info in The Innovation Zone.



Join our new sustainable packaging Facebook group More Plastic Than Fish and be part of the conversation.  Join here.

Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >