Category: Uncategorised

October 2017

Innovation Zone Snapshot – sequins, sun activated packs, unique labels and more

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Innovation Zone ThePackHub -

Welcome to this week’s ThePackHub Innovation Zone snapshot.

ThePackHub collates 20 new packaging innovations a week and we have picked four recent examples for you to peruse below.

We have 2,040 packaging innovations uploaded to our Innovation Zone database with new members joining all the time.  Find out about how to subscribe here:

Our latest monthly innovation report for October featuring the stand out packaging innovations for the month is just £129 + VAT and out now.

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#1 Where is Chester? Sunlight reveals the answer

Chromatic Technologies Inc.(CTI) have expanded their photochromic ink offering with a new innovative initiative for the Cheetos snack brand in Mexico. The campaign is the largest use of CTI’s light reactive ink for a consumer goods brand. The ‘Where is Chester?’ campaign sees the main brand character hidden from Cheetos packs. He only comes visible by exposing the pack to sunlight. This is an engaging attempt to capture consumers’ attention. There are also coupons inside the packs with points to redeem for a variety of Chester branding items. There are 16 different ‘poses’ of Chester across the Cheetos range.  The bags display just a white circle and a magnifying glass  until the pack is exposed to sunlight. CTI custom-developed the orange and charcoal photochromic inks required for the execution. The converter was American Poly del Norte in Mexico.

More info in The Innovation Zone.

#2 The world’s most tactile spirit bottle will be hard to put down

Leading spirit brand Absolut has a strong reputation for distinctive and head-turning limited edition packaging innovations. They release a headline making new special edition every year. Their latest creation again ticks all the disruption boxes. Absolut Uncover sees the bottle resplendent in sparkling sequins with a fabric cover that surrounds the bottle. The bottle is just asking to be picked up and played with and consists of sequins in silver and Absolut brand blue. The ‘Absolutely Uncover Case’ has a ‘hand-flip’ feature, delivers an element of fun through the opportunity for consumers to move the sequences around and create their own personalised patterns on the case.

More info in The Innovation Zone

Our next event will be Thursday 17th May

Our next Innovation Zone Live! will be Thursday 17th May 2018. Venue in the midlands to be confirmed.

This is the perfect opportunity to get up to speed with the very latest packaging innovations relevant to your business in an interactive and engaging seminar environment.

More details to follow.

Add to your calendar:

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#3 Dynamic pack shape gets candy brand noticed

An innovation that started life as an alternative to conventional rigid tube packaging for beverage bottles has ended up as a pack format for confectionery brands. The new pack shape has been turning heads in store following its introduction at UK retailer ASDA. The ‘Qube’ has been designed and produced by Leicester based high-end print and packaging firm Qualvis. It is described as a flat fold tube design, featuring a gold metallised polyester carton tube base with matching gold tinplate lid. Harrogate-based The Serious Sweet Company and Dutch chocolatier Baronie and both employing the new pack shape under the ASDA Extra Special brand. The Qube is claimed to deliver supply chain and environmental benefits over conventional rigid tube packaging systems.

More info in The Innovation Zone.

#4 31,000 unique labels for retro wine brand

Victoria, Australia based wine producer Mitchelton Wines has relaunched an Australian wine classic from the 1980s. Nothing unusual in that perhaps but Preece Wines, with their iconic circular front label, now has a series of unique labels adorning the front and back using Multi-Colour Corporation‘s Generative Design technique. Almost 31,000 unique front and back labels have been printed via an algorithm which incorporates Preece’s historical wine data to help create a variety of pieces of relevant information on each pack. Each unique bottle links each wine to a variety of factors such as its vintage, region and history. The next Preece vintage release will see the brand up the ante with the introduction of over 200,000 unique front and back labels.

More info in The Innovation Zone.


Please visit ThePackHub website to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >