Category: Structural Design

October 2016

Consumer Insight Blog: Book-style pack targets the Chocolate Savourer

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Photo of Sue Burden ThePackHub Insight Director - thepackhub.comEach week, ThePackHub Insight Director, Sue Burden, includes her interpretation of a new piece of packaging, looking at it from consumer’s point of view and drawing conclusions about the insights behind the innovation.

Find out more about the insight expertise offered by ThePackHub here.

hotel-chocolat-tablet

 

Understanding the target audience’s attitude to a product is fundamental to the success of its packaging. Consumer Insight provides a vital contribution at the beginning of successful packaging innovation project and chocolate is no exception. As someone who used to research chocolate for Mars, I’ve come across many different types of chocolate eaters. However, the two main groupings could be described as the Devourers and the Savourers. Not surprisingly, the Chocolate Devourers need packaging that is quick to open, facilitating rapid eating in a wide variety of consumption occasions. The Savourers conversely want to enjoy every little moment, probably eating the chocolate one square at a time over a week or longer and are usually situated in-home, sitting down to create their own chocolate ritual moment. Clearly, knowing which type of Chocolate consumer the pack is aiming for would point to two very different design routes.

The Hotel Chocolat Rare and Vintage tablet packaging definitely reaches out to the needs of the Chocolate Savourer. The card outer opens cleanly via a perforated strip on the label, and the overlap can be tucked into two diagonal slits, allowing the book-style pack to be neatly and effectively re-closed. Inside there’s information on the chocolate’s origins and taste and the chocolate tablet itself has a greaseproof paper wrap printed to resemble a cocoa pod. All these elements combine to get the Chocolate Savourer fully into the zone!

This reclosable pack not only clearly positions the Hotel Chocolat as for the Chocolate Savourer, but also differentiates the brand versus other high-end chocolate tablets that have a card outer, but lack a reclosability feature and do not use the opportunity of the card reverse surface to communicate up-scale information on origins and taste.

Find out more about the insight expertise offered by ThePackHub here. You can also email Sue with any packaging insight enquiries here.

Until next time. Happy innovating.


October 2016

Consumer Insight Blog: Quality reclosability leaves a positive brand memory

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Photo of Sue Burden ThePackHub Insight Director - thepackhub.comEach week, ThePackHub Insight Director, Sue Burden, includes her interpretation of a new piece of packaging, looking at it from consumer’s point of view and drawing conclusions about the insights behind the innovation.

Find out more about the insight expertise offered by ThePackHub here.

balvenie

 

Luxury car manufacturers are reported to have specialist designers whose entire life is devoted to ensuring the way their car door closes feels and sounds just perfect. This relates to the importance of consumers’ “closing moments” with a product – by reflecting the pleasure and satisfaction a product gives in its closing mechanism, consumers retain a positive memory about the product which they bring to mind when they are next about to use the product or make a purchase choice.

There are parallels with re-closable fmcg products – how much better when the packaging designer has incorporated an efficient, easy to use re-closing mechanism that relates to the usage occasion and user. And I was interested to see recently that efficient reclosing is not just confined to cars or bags of ground coffee.

One of the highly commended winners in the 2016 Luxury Packaging Awards was the whisky  Balvenie DCS Compendium by Allied Glass Containers. With a retail price of £28,000 (an online whisky sales website helpfully limits purchases to one per person!), the bottle uses premium flint glass to show off the varying whisky colours and they come in a special hardwood case. However, the designers were not just thinking of top class materials – they were also thinking about the user and understood the whole usage experience from start to finish – they gave this special collection box magnetic bottle holders. So the product not only tastes amazing (we hope!), but also leaves the user with a satisfying and secure “click” when the bottle is returned to its holder – one of the judges commented: “Very stylish. I loved the magnetic bottle holders in the top.”

This example shows us how reclosing mechanisms are not just something purely functional – they provide added value to the brand by proving to consumers that the manufacturer understands and cares about their needs at every stage of the consumption occasion.

Find out more about the insight expertise offered by ThePackHub here.

Until next time. Happy innovating.


September 2016

Consumer Insight Blog: New Curry Kit box builds clarity and authenticity

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Photo of Sue Burden ThePackHub Insight Director - thepackhub.comStarting this week, ThePackHub Insight Director, Sue Burden, includes her interpretation of a new piece of packaging, looking at it from consumer’s point of view and drawing conclusions about the insights behind the innovation.

Find out more about the insight expertise offered by ThePackHub here

 

insight-blog-comp

Previously packed separately, the new M&S Curry Kit serves two important purposes for the consumer – the multiple carton clarifies how the products should be used together, making it easier and faster for a shopper to decide to buy or not. Secondly, the visual link to the traditional Indian Tiffin box stack, now widely known through films and tourism, communicates authenticity, one of today’s most important retail trends. This shows the importance of understanding what associations consumers already have about a category, as well as any comprehension issues that packaging can help to resolve.

Find out more about the insight expertise offered by ThePackHub here


May 2016

Would a cap with a flavour chamber transform a wine’s taste?

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A warm welcome to ThePackHub’s weekly newsletter on all things packaging innovation.

 

Each week we publish 25 packaging innovations in our Innovation Zone database. We’ve picked out a few recently uploaded entries that we think you might like to know more about. This week we’re focusing on three innovations that all tackle the challenge of meeting a tangible consumer need and are all brave, potentially ground-breaking executions. Maybe it’s because it’s Friday but they also all happen to be alcohol related!

If you think your colleagues might like to stay updated, they can click here to subscribe.


VinnovateAustralian beverage innovation business Vinnovate has developed a new bottle closure for the wine market that could revolutionise how consumers interact and customise their favourite drink.  An innovative screwcap closure called Vino Cap has a built-in flavour chamber that allows drinkers to tailor their wine to their own personal tastes. The cap is activated by consumers to either add complementary flavours or aromas to the wine or reduce the preservatives content, which are arguably redundant once the drink is being consumed. Watch this space.

 

SABMillerMultinational brewer SAB Miller has developed an innovative new pack that informs consumers whether their favourite beer is at the right temperature to drink. The new smart sensor technology is a world first and has a temperature sensor embedded within the pack. A button is pressed by the consumer, which then informs them of the temperature through an evolution of the tried and tested thermochromatic colour changing ink technique. The pack incorporates a smart sensor display system which incorporates a sensor, display and battery integrated into the packaging. SABMiller worked with the Fraunhofer Institute on this innovation.

 

Plastic six-Saltwater Brewerypack rings are a well known environmental hazard. Being made from PE, they do not breakdown and decompose and the shape can be dangerous to animals and sea life who get caught in the rings. It’s actually a massive problem with an estimated one million sea birds and 100,000 marine mammals and sea turtles dying every year. Florida based craft beer company Saltwater Brewery has announced the concept development of a 100% biodegradable, compostable and edible six-pack ring that is made from the barley and wheat byproduct from their brewing process. Saltwater Brewery’s biodegradable six-packs are completely edible for any sea creature. The brewery has made functional prototypes and hopes to introduce to the market this year.


Sustainable Packaging ReviewWe are delighted to confirm the launch on 1st June of ThePackHub’s latest packaging report – Sustainable Packaging Innovations. We have put together a comprehensive review with more than 130 of the latest examples of sustainable packaging with insight, analysis and comment. You can order yours for just £349 + VAT


In case you missed it, you might like to read these packaging articles that ThePackHub has shared recently:

Sustainable Packaging: Unilever develops groundbreaking sustainable packaging

Online Packaging: Increasing Value Through Packaging

Beauty Packaging: Navigating the way to structural Packaging Innovation

linkedinPackaging innovation articles like these are discussed with the 1,300 members of ThePackHub’s LinkedIn group – Packaging Innovation Network. Get on board now to join the conversation.


We’ve had this visual created to show what members get for their Innovation Zone Guru subscription. Quite a lot in fact!

Guru-Level-Benefits

Find out more about access to 850 packaging innovations in ThePackHub Innovation Zone here.


Find out more about our upcoming packaging seminars

Printing for Brand SuccessInnovation Zone Live - Food

Innovation Zone Live - BeveragesInnovation Zone Live - Personal Care


ThePackHub Networking Meeting - thepackhub.com

ThePackHub’s next breakfast networking meeting is at Malmaison next to Reading railway station, starting at 8am on the morning of Thursday 23rd June. Priced at just £12 + VAT, the session will be an opportunity to meet new and existing packaging professional contacts in an informal and relaxed atmosphere over breakfast and hot and cold drinks. We should finish around 9:30am.

Find out more and book here.


Don’t forget that if you see any interesting, unusual or different packaging innovations, please make sure you let us know and we can feature it in a future article. If you have something interesting to say about the world of packaging innovation we’d love to hear from you.

If you’re reading this from the UK then have a great Bank Holiday weekend, everyone else it’s just the usual two days we’re afraid!

Until next week. Happy innovating.

 


March 2016

Packaged avocado halves is a step too far

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29th March 2016

A warm welcome to ThePackHub’s weekly newsletter on all things packaging innovation.

We hope you had a good Easter break. We only have four working days again this week but that doesn’t stop us from having a lot of packaging innovation to talk about.

If you’d like to keep up to speed with the latest packaging news, please click here to subscribe. If you think your colleagues might also benefit, make sure you share the link.

Innovation Zone ThePackHub - thepackhub.comThePackHub publishes 25 packaging innovations every week to our Innovation Zone database. Each week, we’ll pick out a couple of recently uploaded entries that we think you might like to know more about.

Fresh PaperA modestly sized sheet of paper is helping to preserve fruit and vegetables for up to four times longer than conventional storage methods. The initiative is called FreshPaper and has been brought to market by inventor Kavita Shukla. The solution was sparked by the realisation that some cooking spices have antimicrobial and anti-fungal properties. After a lot of experimentation, FreshPaper was infused with some specially selected spices and worked! It can be used in any produce storage container and is reusable. Shukla and a partner first began selling FreshPaper at a farmers market in Cambridge, Massachusetts and are now moving further afield. Find out more here. Did you know that ThePackHub Innovation Zone has more than 65 innovations that specifically tackle keeping produce fresher for longer?

 

You can’t beat a well thought out piece of structural design. Metsä Board has created packaging for Victorinox Rescue Tools which simulates the folding mechanism of the VictorinoxVictorinox tool when opened giving the consumer a novel and engaging experience. Victorinox is a multi-purpose knife for safety and rescue professionals. Carta Elega is a fully coated folding boxboard and was used by Metsä Board for its velvety haptics as well as allowing the use of a lighter board weight. The pack is free of adhesives and meets the needs of the Victorinox brand in terms of sustainability. Looks great too. See more here.

 

Avocado halfYou might have seen on social media recently news about US retailer Sobeys and the selling of pre-packed avocado halves. It’s safe to say it didn’t go down well.  Packaging can really help deliver convenience for consumers but this is perhaps not the most environmentally-friendly of initiatives.

 

orangesThe pack follows fast on the heels of the Whole Foods peeled oranges in plastic containers. Consensus seems to be that both these examples take the use of packaging too far and they are not fixing a problem that needed addressing. Let’s see how long they last in market.

 

Sustainable Packaging Innovations Seminar - thepackhub.comDid you know we have over 230 sustainable packaging innovations in our Innovation Zone database? We’ll be publishing a report reviewing the best ones very soon. Let us know if you would like to know more.

Talking of sustainable packaging, a quick prompt to remind you of our Sustainable Packaging Innovations event – 20th April in Birmingham. We’ve got a great line up of speakers and it promises to be a great day.  You can find out more about all of our events right here. Make sure you watch the video reviewing our last seminar.

 

Supplier wordcloudThePackHub has collated 100s of packaging innovations from packaging suppliers throughout the world for our Innovation Zone database. We’ve done a ‘word cloud’ to represent the suppliers we have listed. RPC, Amcor, Mondi & Tetra Pak lead the way but we have over 300 suppliers listed so far. Looks good don’t you think?

 

You might like to read these three packaging articles that ThePackHub has shared over the last week:

Packaging Strategies: Trends in snack food packaging: From transparency to portability

Packaging News Australia: Five key trends driving the packaging market

The articles above and many more are discussed with the 1,250 members of ThePackHub’s LinkedIn group – Packaging Innovation Network. Get on board now to join the conversation.

Finally a reminder of our three Innovation Zone levels. Click on Assistant for a one month free trial.

ThePackHub Guru - thepackhub.com        ThePackHub Expert - thepackhub.com        ThePackHub Assitant - thepackhub.com

If you see any interesting, unusual or different packaging innovations, please make sure you let us know and we can feature it in a future article.

Until next week. Happy innovating.

 


December 2015

Why combining a beverage can and bottle shape might just work

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So how do you create shelf stand out in the very crowded and somewhat standardised beverage can market? Well, Crown Bevcan Europe think they might have the answer with their latest packaging innovation, which they have called Cottle.

In a pursuit to tap into the packaging cues of the glass bottle market and to also create a point of difference in a very crowded beverage packaging market, Crown have delivered this neat structural innovation. The Cottle, as the name cleverly starts to indicate, is a structural format change that takes cues from their ubiquitous can offering as well as from the humble bottle. The result is a sleek, modern looking design that narrows at the top to mimic the design cues of a bottle.

The Cottle can be used with Crown’s patented 360 full aperture end. This is a function that allows the consumer to take the whole of the top off the can, thus enabling a full and wide aperture and delivering a similar consumption experience as drinking from a bottle. This wide opening also allows for the product aroma to come out of the can, something that the burgeoning craft beer industry might be very interested in.

Packaging innovation doesn’t always have to be ground-breaking or disruptive. This change from Crown is a punt that might get the creative juices going for a beverage brand be it beer or even carbonated water or non-carbonated soft drinks. It delivers change in terms of shape as well as functionality and look forward to seeing in market some time soon.

This innovation from Crown, as well as over 500 others is summarised in ThePackHub’s Innovation Zone. You can subscribe to a free monthly trial of this packaging innovation database where you can search, filter and save your entries.


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