From Plastic to Paper: The Rising Tide of Paperisation
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Leading brand owners, retailers, and packaging suppliers trust the Innovation Zone to stay ahead with the latest packaging innovations. Contact us to learn how membership can enhance your company’s understanding.
I’m pleased to share with you an Innovation Zone snapshot update, which provides a glimpse into the emerging trends on ThePackHub’s global packaging innovation platform. We have a brand new report out soon! Check out Refill & Reuse Compendium Vol 3
Don’t keep the latest in packaging innovation to yourself! Share the knowledge with your colleagues and friends by forwarding this newsletter to them. They can click here to subscribe.
This week, we’re taking a deep dive into the world of refillable and reusable packaging. Our Innovation Zone platform continues to see many new initiatives, with 15% of our innovations focusing on refill and reuse over the last three months. It’s one of our identified four major sustainable packaging trends.
As well as many new refill & reuse innovations (more on them below), we’ve also checked recent research and report findings to support this growth claim. For example, a recent Ellen MacArthur Foundation study shows 89% public approval for reusable packaging in aluminium. 86% of respondents express the likelihood of buying preferred brands in reusable aluminium if priced the same as plastic. An overwhelming 93% indicate a likelihood to return reusable aluminium packaging.
Market analysis by the U.S. Plastics Pact and Closed Loop Partners’ Center for the Circular Economy reveals that respondents emphasize the importance of brands offering reusable products and packaging. 56% of respondents deem it important for brands to offer reusable products and packaging, and 47% use reusable products or services weekly. 45% describe the price of reusable solutions as about the same as a single-use product.
Research from City to Sea shows that a significant 69% of consumers express readiness to embrace products in returnable packaging, highlighting a growing interest in sustainable alternatives. Moreover, over half (53%) show a preference for brands offering prefilled returnable packaging, with this figure soaring to 84% among those who have previously engaged with such packaging solutions.
GIVE ME FIVE!
Here are five new refillable and reusable packaging initiatives we think you should know about recently posted to the Innovation Zone.
The resurgence in refillable and reusable initiatives is starting to reshape industries like cosmetics, food, beverage and household. As companies continue to innovate, the market is likely to accelerate. We are still seeing lots of pilots and trials, but we anticipate larger-scale initiatives coming through the innovation pipeline in 2024.
We are delighted to announce ThePackHub’s Refillable & Reusable Packaging Compendium Volume 3, your essential guide to navigating the booming refillable and reusable packaging sector. Authored by ThePackHub’s Refill & Reuse Specialist, Wayne Barron, this comprehensive 200-page report offers an in-depth analysis of global trends, showcasing over 150 innovative reuse solutions across a variety of consumer categories.
Discover the leading brands, retailers, and suppliers pioneering in this space and gain insights to grow in this rapidly growing market. Featuring exclusive interviews with ten industry experts and detailed case studies on Dizzie’s successful prefill business model and the Refill Coalition’s Aldi trial, this report is an invaluable resource for anyone looking to make an impact in the reusable packaging landscape.
We recently took the opportunity to talk to Nick Torday at Bower Collective. In this 15-minute conversation, Nick talks us through his Bowerpack reusable packaging system.
Until next time. Happy innovating.
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ThePackHub’s inaugural Packaging Startup Awards, sponsored by Ocado, culminated in a much-anticipated awards ceremony during London Packaging Week on Friday, 22nd September.
A distinguished panel of 15 judges, comprising brand owners and retailers with lots of packaging industry expertise, rigorously evaluated the submissions. This year’s competition attracted an impressive 94 entries from around the globe, spread across six categories.
Paul Jenkins, Managing Director of ThePackHub, and Laura Fernandez, Senior Packaging Sustainability Manager at Ocado Retail, had the honour of announcing the winners.
The packaging startups that took home the awards have each set a high bar in innovation, sustainability, and creative design. We are delighted to shine a spotlight on their commendable accomplishments.
And now, without further delay, let us unveil and celebrate this year’s distinguished winners:
Alternative Materials
Releaf Paper
Connected Packaging
Konvoy
Increased Functionality
Choose Planet A (The Good Cup)
Online
Bulkify LImited (Moree)
Refill & Reuse
Dizzie
Waste Reduction
ecomlr
We will be featuring each winner in more detail soon.
https://packagingstartupawards.com/live/en/page/home
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The moment we’ve been waiting for is here! We are thrilled to unveil the finalists for ThePackHub’s inaugural Packaging Startup Awards sponsored by Ocado!
The entries have been assessed by our 15-strong expert panel of judges who have brought their wealth of knowledge and experience to proceedings.
These outstanding startups have showcased innovation, sustainability, and creativity in the packaging industry, and we are proud to recognize their achievements. Each of these finalists brings something different to the table.
The winners will take the spotlight and receive their much-deserved accolades at the prestigious London Packaging Week on Friday, 22nd September. Make sure to mark your calendars – you won’t want to miss this!
You can register for London Packaging Week here.
Without further ado, let’s celebrate our finalists…
Alternative Materials
Kelp Industries Ltd, one.five, Pulpex, Releaf Paper
Connected Packaging
Aura, Bulkify Limited, Konvoy, PiQR
Increased Functionality
Choose Planet A, Folia Materials, Nexshift Inc, Recover Packaging,
Online
Beans Coffee Club, Bulkify LImited, Spudos,
Refill & Reuse
Bower Collective, Cauli, circolution, Good Club (Dizzie)
Waste Reduction
Choose Planet A, ecomlr, Magnomer, Papair
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