Category: E commerce

November 2021

Innovation Zone Snapshot – Child-proof detergent box is fully recyclable

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Innovation Zone

ThePackHub Innovation Zone Snapshot

Welcome to this week’s Innovation Zone snapshot from ThePackHub.
ThePackHub collates 20 new packaging innovations every week for our Innovation Zone database. We now have 5,274 searchable initiatives listed. We have selected four new initiatives for you today.

More information on our Innovation Zone packaging database –

Please forward to your friends and colleagues to stay up to date with the latest packaging innovation news.  They can click here to subscribe.

Watch our last webinar

ThePackHub’s latest Recyclable Packaging Innovations webinar broadcast on Thursday 30th September is now available to watch online.

You can watch it here.

Any questions or enquiries to Marika Knorr of CCL Label about EcoSleeve or their other recyclable solutions as follows:

Telephone: +491731536577

Any questions about the innovations discussed or the Innovation Zone, please contact

#1 Child-proof detergent box is fully recyclable

Keeping household chemical products child-proof through the use of innovative packaging is an important development element for packaging producers. European corrugated heavyweights Smurfit Kappa have launched a paper-based detergent pack that incorporates their proprietary Click-to-lock system. The solution involves a child-safe lock incorporated into the corrugated packaging, preventing unwanted access by the young of the detergent inside. The registered pack introduced for McBride incorporates mono-material paper, meaning it is fully recyclable. The pack replaces plastic boxes and delivers 20% more product per unit. The pack also delivers in terms of moisture resistance and tamper-proofing. The solution has been awarded Superior Child Safety Closure (SCIC) certification for superior child impeding closures.


#2 30% food grade recycled rHDPE for NZ milk brand

The first recycled HDPE (high density polyethylene) milk bottle is being launched in New Zealand. The new bottle is the culmination of a collaboration between food manufacturer Goodman Fielder and sustainable packaging company Pact Group. The bottle will contain 30% food-grade recycled rHDPE (recycled high density polyethylene). The new bottle will be sold for their Meadow Fresh brand milk, and the move is reported to cut virgin plastic use by 250 tonnes per annum, from a volume that is currently 830 tonnes. Goodman Fielder aim to have their milk bottles manufactured in 100% recycled material by 2030. The new bottles are themselves 100% recyclable, due in part that the white resin has been removed. Recycling of the bottles was previously limited to recycling them into milk crates due to this white resin. Meadow Fresh have also moved to 100% renewable electricity at their production plants this year.

More info in The Innovation Zone.

#3 Lip balm brand launches in lifetime refillable pack

In a bid to reduce plastic waste generated by lip balms, King of Shaves entrepreneur Will King has teamed up with creative strategist Bryn Walbrook to bring to the market a plastic-free alternative. Lip balms are said to be one of the most prolific polluters, with millions going to landfill annually. The new lip balm solution, being sold under the above&beyond brand, has a refillable aluminium case that is described as a “lifetime-use” product. The balms come in four different flavours and are made with coconut oil, shea butter, olive oil and sunflower seed wax, making them vegan-friendly. The brand is part of Integro Innovations with other products in the pipeline in what they call their Code Zero ‘lifetime-use, refillable’ initiative. The focus will be on areas of the beauty industry that they feel where they can make a difference. The lip balms are priced at £25 for the refillable container and three replacements.

More info in The Innovation Zone.

#4 Beverage brand loses label and reduces plastic

Multinational beverage giants Coca-Cola are reducing the amount of packaging used for a new plastic bottle in South Korea market. The bottle is a concept already trialled by Coca-Cola with other drinks brands such as Seagram’s and sports drink Toreta. The bottle communicates branding through indentation in the bottle, rather than a plastic label wrapped around it. This is useful for one main reason, recyclability. A label no longer needs to be separated from the bottle in order to be recycled, making the process quicker and easier. The brand owner was able to remove the label (which traditionally would contain a barcode, ingredients, and allergen information) as the bottles are part of a multipack of 24, allowing necessary information to be printed on the outer packaging.

Latest ThePackHub Expert Interview

Marika Knorr of CCL Label discusses her company’s Ecofloat sleeve material can enable brands to meet their recycling targets.

Packaging question of the week

When will the 2021 United Nations Climate Change Conference impact the packaging industry? Vote and comment now. 

Last week, 53% believe that the priority to deliver more sustainable packaging reduced the number of functional and value-added packaging developments has reduced.

August 2020

Innovation Zone Snapshot – Shower care range start refill trial in German drugstores

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Innovation Zone ThePackHub -

Welcome to this week’s Innovation Zone snapshot from ThePackHub.

ThePackHub collates up to 20 new packaging innovations every week for our Innovation Zone database (book a one-to-one online demo here).

We have selected four new initiatives for you today.

Please forward to your friends and colleagues to stay up to date with the latest packaging innovation news.  They can click here to subscribe.


Catch up on last week’s Sustainable Packaging Review Webinar

Packaging question of the week

As a consumer, are you more concerned about packaging hygiene than before the pandemic?  Vote and comment now. 

Last week. Is greenwashing in packaging on the rise? 75% said yes.

You can nearly 6,200 others and stay up to speed on the latest packaging news from ThePackHub by following us on LinkedIn –


#1 Shower care range start refill trial in German drugstores

dm is the largest drugstore chain in Germany with nearly 2,000 outlets. The Karlsruhe headquartered retailer is offering its customers the opportunity to refill Nivea Creme Soft and Nivea Creme Sensitive care shower products. The pilot in three retail outlets will be trialled for up to eight months. dm is working with Nivea owner Beiersdorf to share consumer feedback with a longer-term view to save on packaging use to help promote a more circular economy.  Specially developed Nivea care shower refill stations have been created. Shoppers can fill up empty bottles of Nivea care up to three times. After the third use, they will be asked to replace the bottles so that the packaging can be checked for quality and hygiene standards. In return, they receive a new bottle and a free refill free of charge.


More info in The Innovation Zone.

#2 Plant-based cling wrap breaks down in home compost

Following hot on the heels of Auckland-based Compostic (see Home compostable cling film is a global first), Great Wrap is an Australian start-up that has introduced a plant-based alternative to cling film. The material can go straight into consumers’ home composting or green-waste bin once used.  They have made marketing claims that the Great Wrap clingfilm is so effective at breaking down that is actually quicker than orange peel, which is approximately six months. The business first launched a compostable and biodegradable industrial pallet wrap earlier this year, for wine industry applications. Both wraps have compostable certification from Germany’s leading certifying body Din Certco. That means they break down within 180 days and leave no toxins behind. Great Wrap is made entirely from plant-based resins and cornstarch acids. Further developments sees a 600-metre commercial roll for use in restaurants to be released later this year.  Manufacture is undertaken in China with plans in place to shift to Australia. Great Wrap costs $8 (£4.40) and is available online.

#3 Smart containers can automatically reorder refills

Vesta Smart Packaging is a new approach to the provision and storage of products. Vesta’s smart containers know when they’re empty and automatically reorder environmentally friendly refills. The solution provides a complete auto-replenishment packaging service that provides efficient ‘just in time’ supply through an automated refill ordering system to provide continuous supply for consumers. Packages are weight-based and connected through Wi-Fi. The platform controls the refill and access to user data. An app provides end-user management. The distribution model helps companies reduce their reliance on long-life packaging.  Vesta packages have an energy-saving activation that has led to estimated battery lifetimes of up to 20 years on a single charge based on a live activation of eight months. A platform called Smart Supply hosts and manages Vesta’s proprietary refill algorithm, which ingests user data and predicts the days remaining until the next outage. The algorithm incorporates machine-learning technology that gets more accurate over time. The app has two primary functions  It enables end-users to register new Vesta packs with a single scan of the QR code imprinted on the base of the pack. It also provides a channel to manage alert notifications and reordering confirmation. Store Room also provides a branded environment through which brands can interact with their end-users.  Vesta is rolling out trials with several manufacturers and expects to start delivering consumer trials. See also Smart olive oil bottle alerts user to re-order.


More info in The Innovation Zone.

#4 Personalised pack opportunity extends to computing products

Personalisation in packaging is an established tool offering brands the opportunity to engage with consumers as well as create a distinctive point of difference that can also enjoy a price premium. The market has calmed down of late having seemingly peaked in popularity around a couple of years ago. Most executions tend to be food, beverage and health and beauty examples but this time we see a less conventional sector join the game. Computer brand Compaq has started its ‘My Hero Is High Tech’ promotion. Shoppers can personalize the packaging of Compaq’s CQ-25 notebook to give as a gift for the recent Brazil fathers day celebrations (that’s quite a gift!) The personalisation process is through three simple steps. They purchase the product at the Sincstore retailer, upload a photo and then a message. It is also possible to add a video link that can be accessed via a QR Code also printed on the pack via the recipient’s smartphone.


More info in The Innovation Zone.

Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >