Category: Consumer insight

February 2019

Ideation Station – Where’s the tension?

Read more ›

Welcome to the latest Ideation Station newsletter brought to you by ThePackHub and Innovation Ink. This is the place to get some inspiration for your next packaging idea generation project.

 

 

Please forward this to your friends and colleagues to stay up to date with the latest Ideation Station news, ideas and inspiration.  Click here to subscribe.


Where’s The Tension?

 

There’s a lot of marketing talk about meeting ‘needs’ and ‘wants’. Today, however, it seems that we have most of what we ‘want’ and have so much choice that there’s not much we ‘need’ either. On the contrary, most of the research that I have seen suggests we want less, not more: given the vast range of options we are confronted with every time we make a purchase, our reaction seems to be to simplify the choice set we are given and we make no choice at all. We simply buy, or do, what we have always done. This reaction is great news for market leaders but for those of us working to bring something new to market, then we have a real challenge on our hands to break through the raft of existing options customers have.

So, when we are looking for new ideas, whilst our ideation sessions start by identifying problems, we  focus on those problems that are a big enough to mean that our solutions to these problems have a chance of breaking through and our target customers will find adopting our ideas worth the effort. We call this tension. If a problem lacks tension, then any solution may well struggle to break through.


Ideation Workshops

 

ThePackHub and specialist innovation expert Grahame Cox ofInnovation Ink offer workshops to create ideas and seek solutions to your big packaging challenges.

We can tailor the workshop to meet your needs. Moderated by Innovation Ink, we can bring together selected industry experts, ThePackHub team and your key internal stakeholders to develop a range of potential solutions to meet your packaging innovation challenges.

 

Innovation Zone ThePackHub - thepackhub.com
Help get those creative juices flowing by tapping into inspiration from 3,000 packaging innovations from ThePackHub’s Innovation Zone database. If you would like to find out more, book a workshop session, or talk about how the workshops can be applied to one of your packaging challenges email us now or call Paul Jenkins on +44(0)7906 624494.


January 2019

Ideation Station – What’s Your Problem?

Read more ›

Welcome to the first Ideation Station newsletter brought to you by ThePackHub and Innovation Ink. This is the place to get some inspiration for your next packaging idea generation project.

 

 

Please forward this to your friends and colleagues to stay up to date with the latest Ideation Station news, ideas and inspiration.  Click here to subscribe.


What’s Your Problem?

 

Henry Ford once said, “If I’d asked them what they wanted, they’d have said a faster horse”. Whilst he may have been referring to the relevance of some forms of consumer research, his comment is also relevant to the challenges we face in our ideation sessions; our ability to generate great ideas can be constrained by our current view of the world.  One way to overcome this, building on the ‘I Wish’ exercise, is to spend time in these sessions identifying customer problems before we look at solutions.

Henry Ford’s ‘problem’ might have been that his customers wanted to get from A to B faster. Then again, it might have been that travel meant they had to own, and look after a horse, or that only one person at a time could travel on a horse, or that if it was raining, cold or hot then travelling on a horse was somewhat uncomfortable…….. and, of course, it could have been a combination of these. Getting to the heart of the precise problem, or problems, you are going to solve will define the direction your solution takes.

In our world of packaging design, what are the big problems troubling your customers? Once you have these, you’ll be much better equipped to find with some great solutions.


Ideation Workshops

 

ThePackHub and specialist innovation expert Grahame Cox ofInnovation Ink offer workshops to create ideas and seek solutions to your big packaging challenges.

We can tailor the workshop to meet your needs. Moderated by Innovation Ink, we can bring together selected industry experts, ThePackHub team and your key internal stakeholders to develop a range of potential solutions to meet your packaging innovation challenges.

 

Innovation Zone ThePackHub - thepackhub.com
Help get those creative juices flowing by tapping into inspiration from nearly 3,000 packaging innovations from ThePackHub’s Innovation Zone database. If you would like to find out more, book a workshop session, or talk about how the workshops can be applied to one of your packaging challenges email us now or call Paul Jenkins on +44(0)7906 624494.


December 2018

Ideation Station – What do you wish?

Read more ›

Welcome to the first Ideation Station newsletter brought to you by ThePackHub and Innovation Ink. This is the place to get some inspiration for your next packaging idea generation project.

Please forward this to your friends and colleagues to stay up to date with the latest Ideation Station news, ideas and inspiration.  Click here to subscribe.


What do you wish?

It’s often tempting in a brainstorming session to dive straight into generating ideas. As business people, we are primed for action. However, the brain is not unlike any other muscle in your body (is the brain a muscle?) and benefits from a bit of warming up. We find a great way to do that, is to use the ‘I wish’ question with an ideation group: take the issue you are focussed on in your idea generation session and spend a few minutes thinking about what, if you had a magic wand and could make anything happen, you really wish your packaging could do?

The ‘I wish’ approach has another benefit. It allows us to free our minds from being too rational – how often have you found yourself coming up with a packaging idea and immediately dismissing it: “that’s not practical” or “we’d never do that around here”? When you are free to ‘wish’ for something, we find it frees the mind from many of those rational constraints.

With a few good ‘I wish’ statements to hand, you can then set about the task of creating ideas to make those wishes come true.

 


Ideation Workshops

 

ThePackHub has teamed up with specialist innovation expert Grahame Cox of Innovation Ink to offer a series of workshops to create ideas and seek solutions to your big packaging challenges.
We can tailor the workshop to meet your needs. Moderated by Innovation Ink, we can bring together selected industry experts, ThePackHub team and your key internal stakeholders to develop a range of potential solutions to meet your packaging innovation challenges.

 

Innovation Zone ThePackHub - thepackhub.com
Help get those creative juices flowing with inspiration from nearly 3,000 packaging innovations from ThePackHub’s Innovation Zone database. If you would like to find out more, book a workshop session, or talk about how the workshops can be applied to one of your packaging challenges email us now or call Paul Jenkins on +44(0)7906 624494.


July 2018

More Plastic Than Fish – Sustainable Packaging Innovation News – cashew leaf packaging, new recycling laws and more

Read more ›

Welcome to the More Plastic Than Fish sustainable packaging update from ThePackHub.

The Ellen MacArthur Foundation and the World Economic Forum warned that there will be More Plastic Than Fish in the sea by 2050, unless things change.

Keep up to date on the latest sustainable packaging news here. We hope you enjoy.

ThePackHub’s Sustainable Packaging Compendium is out now. Find out more and order here. If you would like to download a free sample report, please let us know.


Save the date

 

 

 

ThePackHub’s next packaging innovation event will be on Thursday 4th October 2018 at Compton Verney, Warwickshire.

We have a limited number of discounted delegate places available at £199 + VAT (full price £359 + VAT) – sign up now while stocks last.  Find out more and book here. 


Stay up to date with the latest sustainable packaging news by subscribing to our More Plastic Than Fish blog.

They can click here to subscribe.

 

 


More Plastic Than Fish  – Join the Conversation

 

 

More Plastic Than Fish – a Facebook Group to discuss all things related to packaging sustainability across all materials.

Share your thoughts, comments and pictures on the circular economy, recycling, compostable packaging, bio-material development, government and local authority policy making and discussions on what needs to change to make a difference.

You can join the group here.

 


#1 Scientists create ‘promiscuous’ enzyme that turns plant waste into sustainable products

Scientists have created a new family of enzymes which break down plant waste into high-grade, high-value materials that can be converted into nylon, plastics and biofuels.

Read more here.


#2 Sustainable packaging materials: worth the cost?

 

An innovative recycling method invented in a garage is offering a solution to plastic waste.

Read more here.


#3 Biodegradable plastic made from ‘tree glue’ could be on shelves within five years

Biodegradable plastic that can be tossed out with food scraps could be on the shelves within five years after scientists found an ingenious way to turn ‘tree glue’ into packaging.

Read more here.


#4 Germany to launch recycling law for packaging in 2019

 

Businesses selling to consumers in the German market can face a fine of up to  50,000 euros ($58,290) and a prohibition in sales if they fail to comply with the country’s updated packaging laws.

Read more here.


#5 Designers must raise-their-game on Sustainable Packaging. Here’s how to get started

Design may be crucial to sustainable packaging, but designers are often overlooked.

Read here


Museum of Brands Packaging Innovation Series: Sustainable Packaging

ThePackHub has worked with Museum of Brands in London exploring the latest on innovation in Sustainable Packaging. The display presents a selection of recent initiatives designed by brands to help reduce packaging’s burden on the environment. Open now for a limited period. Find out more here. 


Innovation Zone ThePackHub - thepackhub.com

Sustainable Packaging Innovations from the Innovation Zone


#2546 Plant-based bottle cuts plastic for Danone’s almond milk brand

Country: USA
Brand:
Danone
Supplier: 
Braskem
Innovation Type:
Bio-packaging

More info:Innovation Zone

 


#2537 Cotton and beeswax combo replaces plastic film to help preserve food

Supplier: Keep Eco
Country: Brazil
Innovation Type: Bio-packaging, Material Substitution

More info: Innovation Zone

 


#2536 Fully recyclable plastic tray/film alternative is a collaborative effort

Suppliers: Amcor, Alexir
Country: UK
Innovation Type: Recyclable

More info: Innovation Zone

 


#2532 Cashew leaf packaging biodegrades within 30 days

Country: Brazil
Innovation Type: Bio-packaging

More info: Innovation Zone

More info on these and nearly 2,600 other packaging innovations at ThePackHub Innovation Zone.


 

Order now – Sustainable Packaging Compendium 2018

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Order your essential guide to all things sustainable packaging here.


ThePackHub is collaborating with PIQET, a global business tool to assess packaging’s environmental impact. PIQET is a streamlined Life Cycle Assessment (LCA) tool designed to assess the environmental impacts and resource consumption profiles of different packaging options. Designed to be intuitive and easy to use, using PIQET, a complete assessment can be undertaken in less than 30 minutes.

Contact us to find out more.


 

 

 

 

 

 


Please visit ThePackHub website to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. We hope you have enjoyed this sustainable packaging update.


June 2018

More Plastic Than Fish – Sustainable Packaging Innovation News – black plastic changes, mango peel film and more

Read more ›

Welcome to the More Plastic Than Fish sustainable packaging update from ThePackHub.

The Ellen MacArthur Foundation and the World Economic Forum warned that there will be More Plastic Than Fish in the sea by 2050, unless things change.

Keep up to date on the latest sustainable packaging news here. We hope you enjoy.

ThePackHub’s Sustainable Packaging Compendium is out now. Find out more and order here. If you would like to download a free sample report, please let us know.


Save the date

 

 

 

ThePackHub’s next packaging innovation event will be on Thursday 4th October 2018 at Compton Verney, Warwickshire.

We have a limited number of discounted delegate places available at £199 + VAT (full price £359 + VAT) – sign up now while stocks last.  Find out more and book here. 


Stay up to date with the latest sustainable packaging news by subscribing to our More Plastic Than Fish blog.

They can click here to subscribe.

 

 


More Plastic Than Fish  – Join the Conversation

 

 

More Plastic Than Fish – a Facebook Group to discuss all things related to packaging sustainability across all materials.

Share your thoughts, comments and pictures on the circular economy, recycling, compostable packaging, bio-material development, government and local authority policy making and discussions on what needs to change to make a difference.

You can join the group here.

 


#1 M&S, Sainsbury’s and Tesco team up on closed-loop solution for black plastics

Supermarket Tesco, Sainsbury’s and Marks & Spencer (M&S) have collaborated to introduce a solution for hard-to-recycle black plastic that places recycled content into food-grade packaging.

Read more here.


#2 Evian and Loop Industries: Starting a Revolution in Plastic Recycling

 

An innovative recycling method invented in a garage is offering a solution to plastic waste.

Read more here.


#3 90% of plastic polluting our oceans comes from just 10 rivers

More than 8 million tons of it ends up in the ocean every year. But where does all this plastic waste come from? Most of it is washed into the ocean by rivers. And 90% of it comes from just 10 of them, according to a study.

Read more here.


#4 Recycled plastic could supply three-quarters of UK demand, report finds

 

Circular economy could recycle more plastic and meet industry demand for raw materials, finds Green Alliance research.

Read more here.


#5 7 Myths About Biodegradable Plastics Busted

New and innovative biodegradable plastics are often heralded as the savior to the global plastics problem. But are we being too hasty in the hunt for replacements to traditional plastics in packaging? And are biodegradable plastics really the most environmentally friendly solution for packaging moving forward?

Read here.


Museum of Brands Packaging Innovation Series: Sustainable Packaging

ThePackHub has worked with Museum of Brands in London exploring the latest on innovation in Sustainable Packaging. The display presents a selection of recent initiatives designed by brands to help reduce packaging’s burden on the environment. Open now for a limited period. Find out more here. 


Innovation Zone ThePackHub - thepackhub.com

Sustainable Packaging Innovations from the Innovation Zone


#2527 Mango peel extracts keeps poultry fresher for longer

Country: India
Innovation Type:
Bio-packaging; Barrier Improvement

More info:Innovation Zone

 

 


#2524 Fully compostable plastic bag is made from 40% bioplastic

Supplier: Emsur
Country: France
Innovation Type: Bio-packaging

More info: Innovation Zone

 


#2515 Wrap made from organic cotton and beeswax launched as alternative to plastic

Brand: Bee’s Wrap
Country: USA
Innovation Type: Reusable

More info: Innovation Zone

 


#2506 3D-adaptable packaging cuts costs by up to 60%

Supplier: DS Smith
Country: UK
Innovation Type: Reusable Packaging

More info: Innovation Zone

More info on these and over 2,500 other packaging innovations at ThePackHub Innovation Zone.


 

Order now – Sustainable Packaging Compendium 2018

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Order your essential guide to all things sustainable packaging here.


ThePackHub is collaborating with PIQET, a global business tool to assess packaging’s environmental impact. PIQET is a streamlined Life Cycle Assessment (LCA) tool designed to assess the environmental impacts and resource consumption profiles of different packaging options. Designed to be intuitive and easy to use, using PIQET, a complete assessment can be undertaken in less than 30 minutes.

Contact us to find out more.


 

 

 

 

 

 


Please visit ThePackHub website to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. We hope you have enjoyed this sustainable packaging update.


June 2018

More Plastic Than Fish – Sustainable Packaging Innovation News – bubble wrap alternative, food waste and more

Read more ›

Welcome to the More Plastic Than Fish sustainable packaging update from ThePackHub.

The Ellen MacArthur Foundation and the World Economic Forum warned that there will be More Plastic Than Fish in the sea by 2050, unless things change.

Keep up to date on the latest sustainable packaging news here. We hope you enjoy.

ThePackHub’s Sustainable Packaging Compendium is out now. Find out more and order here. If you would like to download a free sample report, please let us know.


Save the date

Sustainable Packaging Innovations Seminar – ThePackHub’s next packaging innovation event will be on Thursday 4th October 2018 at Compton Verney, Warwickshire.


Stay up to date with the latest sustainable packaging news by subscribing to our More Plastic Than Fish blog.

They can click here to subscribe.

 

 


More Plastic Than Fish  – Join the Conversation

 

 

More Plastic Than Fish – a Facebook Group to discuss all things related to packaging sustainability across all materials.

Share your thoughts, comments and pictures on the circular economy, recycling, compostable packaging, bio-material development, government and local authority policy making and discussions on what needs to change to make a difference.

You can join the group here.


Who has the MOST responsibility to educate shoppers and consumers on sustainable packaging?

 

You can vote on our next Facebook group poll here.


#1 G7 minus two: Leaders agree to ocean plastics charter

Five of the G7 nations, without the US and Japan, have agreed to an ocean plastics charter. But will such non-binding measures be enough for the world’s industrialized countries to beat plastic pollution together?

Read more here.


#2 Our plastic pollution crisis is too big for recycling to fix

 

Recycling alone will never stem the flow of plastics into our ocean. We must address the problem at the source

Read more here.


#3 Burger King unveils plan to phase-out plastic straws

 

The fast food chain will roll out the new straws at all 500 of its UK restaurants by September 2018 in a move that will cut the brand’s plastic use by 29 tonnes each year, reducing its total annual plastic output by 36%.

Read more here.


#4 PepsiCo India pilots plant-based packaging for Frito-Lay and KurKure snacks to address plastic waste

 

PepsiCo India will launch its first plant-based packaging for Frito-Lay and KurKure snack productslater this year in its effort to tackle domestic plastic waste.

Read more here.


#5 False assumptions on food waste, plastics and packaging

Both food waste and plastic packaging waste are growing. But a deeper dive into similar data here in the U.S. reveals that their conclusion regarding the lack of a positive relationship between plastic packaging and food waste is not.

Read here.


Museum of Brands Packaging Innovation Series: Sustainable Packaging

ThePackHub has worked with Museum of Brands in London exploring the latest on innovation in Sustainable Packaging. The display presents a selection of recent initiatives designed by brands to help reduce packaging’s burden on the environment. Open now for a limited period. Find out more here. 


Innovation Zone ThePackHub - thepackhub.com

Sustainable Packaging Innovations from the Innovation Zone


#2501 3D-adaptable packaging cuts costs by up to 60%

Supplier: DS Smith
Country:
Europe
Innovation Type:
Material Reduction

More info:Innovation Zone

 

 


#2499 Paper-based alternative to bubblewrap is easy to recycle

Supplier: Metsa Board
Country: Finland
Innovation Type: Plastic Alternative

More info: Innovation Zone

 


#2491 100% recyclable solution for meal kit company ups environmental credentials

Brand: Purple Carrot
Country: USA
Innovation Type: Recyclability

More info: Innovation Zone

 


#2485 Black plastic switch eliminates nearly 300 tonnes of non-recyclable plastic

Brands: John Lewis, Waitrose
Country: UK
Innovation Type: Reusable Packaging

More info: Innovation Zone

 

More info on these and over 2,500 other packaging innovations at ThePackHub Innovation Zone.


 

Order now – Sustainable Packaging Compendium 2018

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Order your essential guide to all things sustainable packaging here.


ThePackHub is collaborating with PIQET, a global business tool to assess packaging’s environmental impact. PIQET is a streamlined Life Cycle Assessment (LCA) tool designed to assess the environmental impacts and resource consumption profiles of different packaging options. Designed to be intuitive and easy to use, using PIQET, a complete assessment can be undertaken in less than 30 minutes.

Contact us to find out more.


Please visit ThePackHub website to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. We hope you have enjoyed this sustainable packaging update.


June 2018

More Plastic Than Fish – Sustainable Packaging News – retailer poll, elephant grass and more

Read more ›

Welcome to the More Plastic Than Fish sustainable packaging update from ThePackHub.

The Ellen MacArthur Foundation and the World Economic Forum warned that there will be More Plastic Than Fish in the sea by 2050, unless things change.

Keep up to date on the latest sustainable packaging news here. We hope you enjoy.

ThePackHub’s Sustainable Packaging Compendium is out now. Find out more and order here. If you would like to download a free sample report, please let us know.


Save the date

Sustainable Packaging Innovations Seminar – ThePackHub’s next packaging innovation event will be on Thursday 4th October 2018. Venue in the UK midlands to be confirmed.


Stay up to date with the latest sustainable packaging news by subscribing to our More Plastic Than Fish blog.

They can click here to subscribe.

 

 


More Plastic Than Fish  – Join the Conversation

 

 

More Plastic Than Fish – a Facebook Group to discuss all things related to packaging sustainability across all materials.

Share your thoughts, comments and pictures on the circular economy, recycling, compostable packaging, bio-material development, government and local authority policy making and discussions on what needs to change to make a difference.

You can join the group here.


Is edible packaging a viable sustainable packaging solution?

 

You can vote on our next Facebook group poll here.


#1 Supermarkets not doing enough on plastic packaging – poll

 

72% of UK consumers think the supermarkets are not doing enough about packaging to tackle plastic pollution.

Read more here.


#2 50 nations ‘curbing plastic pollution’

 

The authors warn that far more needs to be done to reduce the vast flow of plastic into rivers and oceans.

Read more here.


#3 Carrefour own-brand products to have fully recyclable packaging

 

Carrefour plans to have 100% reusable, recyclable or compostable packaging for its own-brand products by 2025.

Read more here.


#4 Ditch ‘problematic’ single-use items but don’t ‘demonise’ plastic, sustainability experts say

 

Shoppers must be willing to sacrifice convenience for the environment in giving up harmful single-use plastic items such as plastic bags, but they should also be careful not to “demonise” plastic.

Read more here.


#5 SUEZ calls for 50% recycled packaging and backs DRS

SUEZ recycling and recovery UK has called for packaging to feature at least 50% recycled content by 2025.

Read here.


Museum of Brands Packaging Innovation Series: Sustainable Packaging

ThePackHub has worked with Museum of Brands in London exploring the latest on innovation in Sustainable Packaging. The display presents a selection of recent initiatives designed by brands to help reduce packaging’s burden on the environment. Open now for a limited period. Find out more here. 


Innovation Zone ThePackHub - thepackhub.com

Sustainable Packaging Innovations from the Innovation Zone


#2477 Food industry cardboard grades are plastic-free

Supplier:Kotkamills
Country:
Finland
Innovation Type:
Recyclable

More info:Innovation Zone

 


#2475 Elephant grass could be used as material alternative

Supplier: NNRGY
Country: Netherlands
Innovation Type: BIo-packaging

More info: Innovation Zone

 


#2474 Renewable fibre based ready meal pack enters testing stage

Suppliers: Huhtamaki, Sodra
Country: Sweden
Innovation Type: Bio-packaging

More info: Innovation Zone

 


#2471 World’s first reusable cup made from recycled paper cups launched

Brands: John Lewis, Waitrose
Country: UK
Innovation Type: Reusable Packaging

More info: Innovation Zone

 

More info on these and nearly 2,500 other packaging innovations at ThePackHub Innovation Zone.


 

Order now – Sustainable Packaging Compendium 2018

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Order your essential guide to all things sustainable packaging here.


ThePackHub is collaborating with PIQET, a global business tool to assess packaging’s environmental impact. PIQET is a streamlined Life Cycle Assessment (LCA) tool designed to assess the environmental impacts and resource consumption profiles of different packaging options. Designed to be intuitive and easy to use, using PIQET, a complete assessment can be undertaken in less than 30 minutes.

Contact us to find out more.


Please visit ThePackHub website to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. We hope you have enjoyed this sustainable packaging update.


October 2017

Packaging Trend Watch – #3 – Digital Print

Read more ›

Welcome to ThePackHub’s weekly packaging trend watch blog.

Each week, we’ll be focusing on a particular packaging innovation trend.   This time we take a look at some of the interesting recent digital print examples from ThePackHub’s Innovation Zone database.

The number of executions in this area is on the increase and digital print for packaging comes into it’s own with personalised packs and execution versioning. It is also increasingly becoming a viable alternative to conventional print methods.



For info, our next Innovation Zone Live! will be Thursday 17th May 2018. Venue in the midlands, UK to be confirmed.

This is the perfect opportunity to get up to speed with the very latest packaging innovations relevant to your business in an interactive and engaging seminar environment.

More details to follow.

Add to your calendar:

iCalendar  •  Google Calendar  •  Outlook  •  Outlook Online


#1 Spanish cold press juice brand Romantics is delivering a customised packaging solution to improve consumer brand engagement in more than 3,000 Spanish points of sale. The brand is using HP Indigo digital print technology to deliver a series of unique Romantics bottle labels. There are 100 different label executions in the range.  Digital print allows the Spanish business to easily create multiple executions as well as produce short runs with a quick turnaround. This strategy helps Romantics deliver a differentiated and more personalised experience to the end-user. Romantics used an HP Indigo WS6800 digital press to deliver the project.


#2 Leading packaging and filling equipment manufacturer, Sidel is collaborating with laser coding experts DataLase on the roll-out of a ground-breaking inline and real time digital printing technology. The ability to digitally print variable on-pack graphics at the point of filling is now a viable reality. High speed, quality printing is achieved through a unique inline digital printing (IDP) solution using DataLase’s colour-change pigment technology. The solution enables inkless fast turnaround digital printing. Beverage brand owners can now adopt mass customisation and personalisation designs.


#3 Latvian yoghurt drink maker Tukuma Piens has introduced a new limited edition pack design that sees one million different bottle labels being produced. The ‘Shake’ yoghurt cocktail range includes a unique bottle design for each consumer enabled by HP’s variable Mosaic printing technology. This is being used more and more by brand owners looking for creative pack versioning that is able to generate millions of unique graphics using a handful of base designs. Creative agency Immer Design Studio worked on the graphics.


#4 Yogurt brand Onken is embracing the increased demand for consumer personalisation with the introduction of a limited edition service, which allows consumers to create their own yogurt flavour combined with their name printed on the pack. Shoppers need to visit a special website – a virtual Onken YouGurt ‘factory’ – to choose their three flavours from a total choice of 12 giving the end user thousands of potential flavour combinations.  The bespoke offering is completed by having their name digitally printed of the yogurt pot. Onken YouGurt will run for a month and may pave the way for a more permanent execution.


These and many more form part of ThePackHub’s 2,000+ strong Innovation Zone database.

More insight from ThePackHub

Our brand new August report and presentation deck is now available and is great value at just £129 + VAT.  Receive a 8,500+ word report featuring 70 new packaging innovations plus an easy to share presentation format. Subscribe and receive each new report every month with a great discount.

These valuable monthly packaging reviews are free to Innovation Zone Guru subscribers.

You can order your October monthly report here.

Until next time. Happy innovating.

 

 


August 2017

Packaging Trend Watch – #2 – Shelf Stand out

Read more ›

Welcome to ThePackHub’s weekly packaging trend watch blog.

Each week, we’ll be focusing on a particular packaging innovation trend.   This time we take a look at some of the interesting packaging innovations that tackle improving shelf stand out. The in-store battle ground has never been more competitive and we’ve selected four good examples of this in action.



A new patented manufacturing technique from Ontario based Montebello Packaging delivers an asymmetric beverage bottle shape to help create attention-grabbing shelf stand out.  uShape is a custom-shaped patented bottle for use in the beer, energy drinks, tea and coffee beverage markets. The bottle can be asymmetrically designed with a variety of features including flutes, embossing and debossing. Bottles can be dry-offset printed in up to nine colours.

Nestle International’s Travel Retail arm have created an engaging and attractive new packaging solution for their world-famous Smarties brand. The new pack has been designed by London brand design agency Echo. The round packs are a distinctive departure from the conventionally familiar Smarties tube. The giant Smarties sized packs have a circular dispenser that slides open to produce the contents.  This pack forms part of a range of special edition pack designs for Smarties in the Travel Retail gifting market.

A new way to create improved impact for tube packaging at the point of sale has been created with the development of the Carton Tube.   The new carton tube pack gives brand owners an innovative solution to improve shelf presentation. The contour of the carton for Schwarzkopf’s got2b styling gel brand follows the shape of the tube and ensures that the pack stays upright on shelf.

Uden, Netherlands based Abarka Packaging Solutions have introduced a new packaging development in response to the demand for a more authentic and retro look for jar packaging. The solution also helps to improve pack accessibility. The Skirt All design portrays the nostalgic imagery of a jar from the past that used cloth with string tied round the top as a closure.

These and many more form part of ThePackHub’s 1,890 strong Innovation Zone database.

We’ll be back next week with some more packaging trend thoughts.


More insight from ThePackHub

Our brand new August report and presentation deck is now available and is great value at just £129 + VAT.  Receive a 10,000+ word report featuring 70 new packaging innovations plus an easy to share presentation format. Subscribe and receive each new report every month with a great discount.

These valuable monthly packaging reviews are free to Innovation Zone Guru subscribers.

You can order your August monthly report here.


Insight coming soon…

Resealable Packaging Review – Available 1st September

An invaluable review of the resealable packaging market with the latest innovations from 25 different packaging suppliers with supplier details, images and extensive commentary.

Cost £499 + VAT. Pre-order now for £399 + VAT and save £100.


September Packaging Innovations Report – Available 1st September

A comprehensive review of 70 packaging innovations for September 2017 with comment, analysis and insight.

Cost £129 + VAT. Pre-order now for £99 + VAT and save £30.


Sustainable Packaging Innovations 2017 – Available 2nd October

Over 130 sustainable innovations covering recyclability, compostabilty, lightweighting, bio-material development and more with comment, analysis and insight.

Cost £499 + VAT. Pre-order now for £399 + VAT and save £100.


Until next time. Happy innovating.


October 2016

Consumer Insight Blog: VSP needs EZO!

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Photo of Sue Burden ThePackHub Insight Director - thepackhub.comEach week, ThePackHub Insight Director, Sue Burden, includes her interpretation of a new piece of packaging, looking at it from consumer’s point of view and drawing conclusions about the insights behind the innovation.

Find out more about the insight expertise offered by ThePackHub here.

salmon-in-vsp

 

There are many benefits to both consumers and manufacturers from using Vacuum Skin Packaging (VSP) . For manufacturers it extends shelf-life and reduces waste. For consumers it presents meat or fish steaks very attractively – with the transparent film vacuum-packed directly on the product, it is easy to appraise it on shelf and the meat or fish appears shiny – fortunately consumers semiotically associate shininess with freshness in meat and fish.

So far, so good, with a win-win scenario for manufacturer and consumer. However, packaging for consumers is of course more than just appearance. There is, for example, the important question of ease of opening (the EZO aspect, as it’s called in the USA). This was brought home to me last weekend, as I wrestled to release a couple of salmon steaks from their attractive VSP.

Trained by years of pulling on a tab of film at the corner of chilled food trays, I struggled to separate the upper film from the tray, conscious that it would be preferable to do this without flipping the contents out onto the kitchen floor. Using scissors to cut open the tray would unfortunately create sharp edges and would also make rinsing the film and tray for recycling more of a challenge (…any tiny food scraps left on plastic encourages the foxes). After a significant effort, a small margin of the upper film did separate from the tray. However, to try to remove the upper film any further required that conclusive proof of packaging being non-EZO – use of a pair of pliers!

Whilst it is a good idea for meat or fish not to leak juices from their packaging, I am not convinced that it is necessary to have an adhesive seal that is arguably strong enough to protect low-grade nuclear waste. Indeed, other vacuum skin packs I’ve used have been 100% leak-proof and also possible to open without resorting to the DIY tools. If you’re responsible for products sold in VSP, please check the EZO qualities!

Using Consumer Insight to be aware of what the consumer needs all the way through to in-home usage is what creates truly successful packaging – the kind that differentiates and builds brand satisfaction – a great opportunity for all concerned.

Find out more about the insight expertise offered by ThePackHub here. You can also email Sue with any packaging insight enquiries here.

Until next time. Happy innovating.


ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >