From Plastic to Paper: The Rising Tide of Paperisation
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Leading brand owners, retailers, and packaging suppliers trust the Innovation Zone to stay ahead with the latest packaging innovations. Contact us to learn how membership can enhance your company’s understanding.
I’m pleased to share with you an Innovation Zone snapshot update, which provides a glimpse into the emerging trends on ThePackHub’s global packaging innovation platform. We have a brand new report out soon! Check out Refill & Reuse Compendium Vol 3
Don’t keep the latest in packaging innovation to yourself! Share the knowledge with your colleagues and friends by forwarding this newsletter to them. They can click here to subscribe.
This week, we’re taking a deep dive into the world of refillable and reusable packaging. Our Innovation Zone platform continues to see many new initiatives, with 15% of our innovations focusing on refill and reuse over the last three months. It’s one of our identified four major sustainable packaging trends.
As well as many new refill & reuse innovations (more on them below), we’ve also checked recent research and report findings to support this growth claim. For example, a recent Ellen MacArthur Foundation study shows 89% public approval for reusable packaging in aluminium. 86% of respondents express the likelihood of buying preferred brands in reusable aluminium if priced the same as plastic. An overwhelming 93% indicate a likelihood to return reusable aluminium packaging.
Market analysis by the U.S. Plastics Pact and Closed Loop Partners’ Center for the Circular Economy reveals that respondents emphasize the importance of brands offering reusable products and packaging. 56% of respondents deem it important for brands to offer reusable products and packaging, and 47% use reusable products or services weekly. 45% describe the price of reusable solutions as about the same as a single-use product.
Research from City to Sea shows that a significant 69% of consumers express readiness to embrace products in returnable packaging, highlighting a growing interest in sustainable alternatives. Moreover, over half (53%) show a preference for brands offering prefilled returnable packaging, with this figure soaring to 84% among those who have previously engaged with such packaging solutions.
GIVE ME FIVE!
Here are five new refillable and reusable packaging initiatives we think you should know about recently posted to the Innovation Zone.
The resurgence in refillable and reusable initiatives is starting to reshape industries like cosmetics, food, beverage and household. As companies continue to innovate, the market is likely to accelerate. We are still seeing lots of pilots and trials, but we anticipate larger-scale initiatives coming through the innovation pipeline in 2024.
We are delighted to announce ThePackHub’s Refillable & Reusable Packaging Compendium Volume 3, your essential guide to navigating the booming refillable and reusable packaging sector. Authored by ThePackHub’s Refill & Reuse Specialist, Wayne Barron, this comprehensive 200-page report offers an in-depth analysis of global trends, showcasing over 150 innovative reuse solutions across a variety of consumer categories.
Discover the leading brands, retailers, and suppliers pioneering in this space and gain insights to grow in this rapidly growing market. Featuring exclusive interviews with ten industry experts and detailed case studies on Dizzie’s successful prefill business model and the Refill Coalition’s Aldi trial, this report is an invaluable resource for anyone looking to make an impact in the reusable packaging landscape.
We recently took the opportunity to talk to Nick Torday at Bower Collective. In this 15-minute conversation, Nick talks us through his Bowerpack reusable packaging system.
Until next time. Happy innovating.
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ThePackHub’s inaugural Packaging Startup Awards, sponsored by Ocado, culminated in a much-anticipated awards ceremony during London Packaging Week on Friday, 22nd September.
A distinguished panel of 15 judges, comprising brand owners and retailers with lots of packaging industry expertise, rigorously evaluated the submissions. This year’s competition attracted an impressive 94 entries from around the globe, spread across six categories.
Paul Jenkins, Managing Director of ThePackHub, and Laura Fernandez, Senior Packaging Sustainability Manager at Ocado Retail, had the honour of announcing the winners.
The packaging startups that took home the awards have each set a high bar in innovation, sustainability, and creative design. We are delighted to shine a spotlight on their commendable accomplishments.
And now, without further delay, let us unveil and celebrate this year’s distinguished winners:
Alternative Materials
Releaf Paper
Connected Packaging
Konvoy
Increased Functionality
Choose Planet A (The Good Cup)
Online
Bulkify LImited (Moree)
Refill & Reuse
Dizzie
Waste Reduction
ecomlr
We will be featuring each winner in more detail soon.
https://packagingstartupawards.com/live/en/page/home
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The moment we’ve been waiting for is here! We are thrilled to unveil the finalists for ThePackHub’s inaugural Packaging Startup Awards sponsored by Ocado!
The entries have been assessed by our 15-strong expert panel of judges who have brought their wealth of knowledge and experience to proceedings.
These outstanding startups have showcased innovation, sustainability, and creativity in the packaging industry, and we are proud to recognize their achievements. Each of these finalists brings something different to the table.
The winners will take the spotlight and receive their much-deserved accolades at the prestigious London Packaging Week on Friday, 22nd September. Make sure to mark your calendars – you won’t want to miss this!
You can register for London Packaging Week here.
Without further ado, let’s celebrate our finalists…
Alternative Materials
Kelp Industries Ltd, one.five, Pulpex, Releaf Paper
Connected Packaging
Aura, Bulkify Limited, Konvoy, PiQR
Increased Functionality
Choose Planet A, Folia Materials, Nexshift Inc, Recover Packaging,
Online
Beans Coffee Club, Bulkify LImited, Spudos,
Refill & Reuse
Bower Collective, Cauli, circolution, Good Club (Dizzie)
Waste Reduction
Choose Planet A, ecomlr, Magnomer, Papair
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Please forward to your friends and colleagues to stay up to date with the latest packaging innovation news. They can click here to subscribe.
Kraft Heinz has announced the introduction of a special edition ketchup bottle designed to promote the core tomato product ingredient. The new bottle for the Brazilian market incorporates a plantable label that consumers can then grow their own tomatoes. The goal of the “First Tomato” activity is to highlight the ketchup’s main ingredient. The brand originated the activity following consumer insight that many still don’t believe that Heinz Ketchup is essentially made from tomatoes. The campaign has been developed by the São Paulo headquartered Africa Agency. The brand wanted to show that the quality of its product comes from the naturalness of the ingredients hence encouraging consumers to plant their Heinz tomatoes at home. Consumers who buy 55 reais (£7.50) or more in Heinz products at Pão de Açúcar’s e-commerce channel can win the Heinz Ketchup complete with the plantable label.
Premium paperboard company Holmen Iggesund has announced the introduction of a new wood material that can be used as a replacement for glass or plastic. The aim of the Conic prototype is to help brands achieve their sustainability goals whilst also supporting shelf and in-the-hand pack impact. The new wood fibre-based and malleable material looks like plastic or glass and uses an emerging technology developed by Holmen Iggesund, which makes it possible to replace plastic with natural materials in malleable products. The solution is seen as having the most likely initial applications for the cosmetics industry, which has many products in plastic formats that can now be made of these durable wood fibre materials. The first prototype conceived is a conically shaped filling cup and a transparent container, which can be used for creams or liquid soaps. The product is packed in an outer box incorporating Holmen Iggesund’s multi-layered Solid Bleached Board Invercote carton. The pre-launch prototype requires further development work including the conception of an industrial demonstration plant.
More info in The Innovation Zone.
Danone-owned leading water brand Evian has announced the culmination of a four-year collaboration with Canada-based recycling technology developers Loop Industries. The fruits of the development partnership is a ground-breaking prototype rPET bottle that utilises no and low-value plastics. These materials might otherwise go to waste. The technology can utilise PET plastic waste from a range of sources including plastic collected from the ocean as well as coloured and opaque plastics. The process involves breaking down plastic waste into monomers, which are purified and then repolymerised into virgin quality Loop PET plastic. The aim of the rPET prototypes is to enable more plastics to be kept in use and lessen the reliance on fossil fuel sourced plastics. Evian has vowed to switch to 100% recycled plastics for all of its plastic bottles by 2025. The new Loop plastic recycling technology will be rolled out across all markets.
More info in The Innovation Zone.
Premier Foods, the owners of the UK’s favourite gravy brand, Bisto, has announced that it has made the drums that their gravy granules are sold in smaller in height by 8mm. The move to the shallower tub is reported to save 40 tonnes of paper per annum. Bisto is manufactured at Premier’s plant in Worksop, Nottinghamshire, which required significant changes to the production lines. This included new sensors to be able to detect the shorter tubs, and alterations to sealing and capping equipment. The new pack will contain an extra 20g of product, the equivalent of six servings, but the price per serving will remain the same. The move will be across the range of flavours, which includes Beef, Chicken, Turkey, Onion and Vegetable. The Worksop site produces 50 million tubs of granules annually. They are also currently investigating alternative materials for their recyclable plastic lid.
More info in The Innovation Zone.
How does your recycling change when you are on holiday/vacation? Vote and comment now.
Last week, 59% will be attending a face-to-face packaging trade show, exhibition or conference before the end of the year.
Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.
Until next time. Happy innovating.
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Please forward to your friends and colleagues to stay up to date with the latest packaging innovation news. They can click here to subscribe.
Confectionary giants The Ferrero Group has announced that its iconic Ferrero Rocher range will switch to a more recyclable box with reduced materials use. The packaging has been criticised by some in the past for its lack of recyclability. The “new eco-designed boxes” are the outcome of a partnership between Ferrero Group’s R&D department and materials science experts Milliken. The transition to a recyclable box apparently saw the development of more than 29 different plastic resins iterations. The final design is made from PP, which is easier to recycle across markets around the world. The new design will use 40% less plastic for its 16-piece box and 38% less plastic for its 30-piece box. The company further calculates that approximately 2,000 tonnes of plastic globally will be saved in the first year of rollout and will have at least a 30% lower carbon footprint. The box will maintain its transparency and will see a phased roll-out in markets across the globe. The initiative is part of Ferrero’s commitment to making 100% of its packaging reusable, recyclable or compostable by 2025.
Market-leading UK supermarket chain Tesco is now offering a range of reusable packaging for some of the major brands in trial stores to reduce the use of single-use packaging. The retailer has previously worked with Loop with an online refill offering with the next phase of the programme to move to in-store availability. When customers visit the Loop display within 10 selected English stores, they can expect to see more than 80 brands in refillable packaging. When they are finished with the contents of the packs, they can return to the Tesco store where it will be cleaned and restocked to be sold again. A deposit of £0.20 is paid per product and will be refunded through the use of an app upon return to the Loop display within the Tesco store.
More info in The Innovation Zone.
UK-based multinational packaging giants DS Smith are collaborating with Dutch chocolate company Tony’s Chocolonely to launch a six-pack of chocolate with fully recyclable packaging. The distinctive ane impactful multipack has a viewing window on both sides, allowing the shopper to see the “rainbow range” of chocolate. The bottom of the pack folds inwards and secures, so the chocolate can be easily packaged and closed. The mono-material pack, which incorporates a useful carry handle, is made from 100% corrugated cardboard, allowing for the easy recycling of the pack in standard paper waste streams across markets. This pack has been delivered in accordance with DS Smith’s goal to produce only reusable or recyclable packaging by 2023.
More info in The Innovation Zone.
Tasteful Selections has announced the launch of plastic-free potato packaging. The introduction of the recyclable and compostable packaging is in line with a fruit and veg sector industry trend to switch out of plastic-based materials. This new paper packaging with ‘PaperLock’ technology offers both light protection and absorption properties that protect the produce as well as reduce the amount of plastic used. The new packaging has been in development for a long time which has seen improvements in fibre strength and packaging integrity to make the item more comparable with plastic
More info in The Innovation Zone.
Will you be attending a face-to-face packaging trade show, exhibition or conference before the end of the year? Vote and comment now.
Last week, 89% think that consumers need more incentives to increase their recycling.
Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.
Until next time. Happy innovating.