Innovation Zone ThePackHub -


Welcome to this week’s Innovation Zone snapshot from ThePackHub.
ThePackHub collates up to 20 new packaging innovations every week. We have selected four brand new initiatives that we hope will be on interest to you below.

ThePackHub will be exhibiting at Packaging Innovations, Olympia next week 11th & 12th September. If you are attending make sure you come and see us at stand G48.

Our new Packaging Innovation Briefing Report for August is out now. Find out more and order here.

ThePackHub’s 10th packaging seminar Sustainable Packaging Innovations 2019 is on Thursday 3rd October –  Latest Early Bird offer now availableSave £60. Find out more and book your place here.

ThePackHub’s Top Supplier Guide is out now. Find out more and order here.

You can also stay up to speed on the latest packaging news by following ThePackHub on LinkedIn –

You can click here to subscribe to ThePackHub’s regular packaging blogs.

#1 Cardboard sleeves replace plastic shrink film for tinned tuna

Aldi will become the first supermarket in the UK to replace plastic packaging on multipacks of tinned tuna. If the short trial is successful, it will be rolled out nationally saving more than 11 tonnes of plastic every year. The German supermarket chain is to start selling four-packs of their own-label canned tuna chunks in cardboard sleeves instead of plastic. The initiative is a first for the sector in the UK. This is part of an ongoing sustainable packaging programme that sees Aldi on track to reduce plastic packaging by 25% by the end of 2023 as well as make all their own label packaging recyclable, reusable or compostable by 2022. If the trial is successful, it will be rolled out across the company’s 830 UK store estate. See also Cardboard steak pack trial aims to cut plastic waste.

More info in The Innovation Zone.

#2 Recyclable plastic film for vegan pizza brand

The UK’s first vegan frozen pizza company, One Planet Pizza has announced the launch of a plastic-free pack to make their product 100% recyclable. The pizza brand has announced the inclusion of a recyclable plastic film to cover their pizzas. This replaces the conventional, non-recyclable plastic cling film that is industry standard for pre-made pizzas. The One Planet Pizza boxes are also fully compostable and the cardboard sleeve surrounding the pack is completely recyclable.  The PE cling film can be widely recycled and placed in kerbside recycling bins. To avoid potential contamination, the consumer needs to remove loose pieces of food from the wrap before recycling. See also Craft beer packs switch to PE printed film from cardboard.

More info in The Innovation Zone.

#3 Aluminium cups launched as recyclable alternative to plastic

Global leader in metal packaging for beverage, food and aerosol products Ball Corporation have announced the launch of a metal alternative to single-use paper cups. The last 12 months of so has seen an increase in activity from the beverage industry to progressed ways to improve the recyclability of paper-based cups as well as instigate reusable options. Ball is leaning on its expertise in aluminium packaging products with the pilot launch of infinitely recyclable aluminium cups in the U.S. Ball developed the aluminium cup as an alternative to plastic cups. Just like the ubiquitous aluminium can, aluminium cups can be easily recycled. The pilot will produce a limited supply of aluminium cups at major U.S. venues to replace their plastic cups with aluminium ones. Ball’s internal research has revealed that two thirds of consumers surveyed say they would visit a venue more often if aluminium cups are used instead of plastic. The cool to the touch cups are available in a 20-ounce size (568ml) and can be customized with surface graphics. Ball hopes to expand the offering to restaurants, bars, convenience stores and other retail locations in due course.


More info in The Innovation Zone.

#4 Bottle cap promises to keep beer fresher for longer

It is not always easy to create a point of differentiation through packaging in the beverage industry and the task in hand is increasingly sustainability based. Carlsberg have undertaken several environmentally-focused initiatives over the last few months including Plastic rings to be replaced by glue system for global beer brand.  They have a different focus for their latest innovation which aims to improve the longevity of their products with a new initiative via their bottle cap. Carlsberg’s view is that ‘fresher beer equals better beer’. Their Fresh Cap innovation has been designed to reduce oxidation via an oxygen scavenger inside the liner of the cap. This results in less oxygen in the bottle actively absorbs oxygen, removing it from the head space in the bottle. The reduction of flavour oxidation ensures that the beer that tastes fresher for longer. The solution promises up to a 15% longer freshness period compared to other conventional caps on the market.

More info in The Innovation Zone.


Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >