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October 2016

Innovation Zone Snapshot – four new packaging inspirations and more

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Welcome to this week’s ThePackHub Innovation Zone snapshot.

As always, we have picked out four interesting packaging innovation examples for you to peruse. We upload around 100 new innovations every month and now have 1,290 packaging innovations on the database. That’s a lot of innovations all in one place and a great source of packaging inspiration.


Don’t forget to check out our Innovation Zone Live events on 22nd and 23rd November. Find out more and book.

subscribe-nowPlease forward this email to your colleagues if you think they’d also benefit from staying up to date with packaging innovation news like this – they can click here to subscribe.


#1 Order your Malibu refill without going back to the bar

malibu-coconectAbsolut owned coconut flavoured alcohol brand Malibu has recently launched a smart packaging solution that allows bar goers the ability to order a refill without having to go to the bar. The internet enabled Coco-nect cup is able to communicate to bar staff. Drinkers can place their next order by simply twisting the base of the cup. Their exact location in the venue is then communicated to bar staff. A light on the bottom of the cup changes colour to communicate that the drink is being prepared, which then starts flashing to help the bars staff udentify the right person when the drink is ready. The cup uses a combination of WiFi and RFID technology and is in principle similar to another innovation we have recently reported – Smart ice-cube detects when drink is nearly finished.


#2 Benefits of water pack is clear

The benefits of the Glinter Mineral Water range are clear. Available in various shapes and sizes, the pack meets a glinterconsumer requirement to see the contents inside as well as ensuring a great way to distinguish the pack in the competitive marketplace. One of the semiotic rules of the wine category is that te contents are usually visible and the packaging see-through, so this solution allows the brand to meet this need in a ‘can’ format. We have seen moves for content visibilty in many other categories notably in the food can market – Plastic alternative to metal food can is clearly different is a recent example.

 

 


#3 Water bottle’s spiral shape reduces it to half its size

que-bottleA new water bottle design aims to improve consumer convenience as well as encourage pack reuse. The design may create structural design opportunities for the on-the-go beverage packaging market. The leak-proof and shockproof Que Bottle is made from silicone and its spiral shape allows it to be collapsed to around half of its original size. As well as carrying water, it is also able to store hot liquids up to 60°C.The Que Bottle comes in two sizes and is currently aiming for expansion funding via Kickstarter.

 

 


#4 Cups made from 100% renewable materials can be recycled

Stora Enso is a leading provider of renewable solutions in packaging, biomaterials, wood and paper. The business stora-enso-cupformahas introduced a new board grade for cups called Cupforma Natura PP. The cups come with a coating that is able to withstand being heated in the microwave. The advanced construction of the board delivers a lower pack weight. Another format from Stora Enso is the Cupforma Ice that can be used for ice cream products. The sugarcane-based PE-Green coating packages made of Cupforma Ice can be made from 100% renewable raw materials. Packs made from Cupforma Ice with PE-Green coating can be recycled with other fibre-based cartons.

 


Innovation Zone ThePackHub - thepackhub.comTo find out more about the many benefits of ThePackHub Innovation Zone and the membership options, take a look here.

 


Upcoming Seminars from ThePackHub

Innovation Zone Live - FoodInnovation Zone Live - Beverages


 

get-in-touchPlease visit ThePackHub website to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Remember you can click here to ensure you stay up to date with future updates

Until next time. Happy innovating.


October 2016

Consumer Insight Blog: VSP needs EZO!

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Photo of Sue Burden ThePackHub Insight Director - thepackhub.comEach week, ThePackHub Insight Director, Sue Burden, includes her interpretation of a new piece of packaging, looking at it from consumer’s point of view and drawing conclusions about the insights behind the innovation.

Find out more about the insight expertise offered by ThePackHub here.

salmon-in-vsp

 

There are many benefits to both consumers and manufacturers from using Vacuum Skin Packaging (VSP) . For manufacturers it extends shelf-life and reduces waste. For consumers it presents meat or fish steaks very attractively – with the transparent film vacuum-packed directly on the product, it is easy to appraise it on shelf and the meat or fish appears shiny – fortunately consumers semiotically associate shininess with freshness in meat and fish.

So far, so good, with a win-win scenario for manufacturer and consumer. However, packaging for consumers is of course more than just appearance. There is, for example, the important question of ease of opening (the EZO aspect, as it’s called in the USA). This was brought home to me last weekend, as I wrestled to release a couple of salmon steaks from their attractive VSP.

Trained by years of pulling on a tab of film at the corner of chilled food trays, I struggled to separate the upper film from the tray, conscious that it would be preferable to do this without flipping the contents out onto the kitchen floor. Using scissors to cut open the tray would unfortunately create sharp edges and would also make rinsing the film and tray for recycling more of a challenge (…any tiny food scraps left on plastic encourages the foxes). After a significant effort, a small margin of the upper film did separate from the tray. However, to try to remove the upper film any further required that conclusive proof of packaging being non-EZO – use of a pair of pliers!

Whilst it is a good idea for meat or fish not to leak juices from their packaging, I am not convinced that it is necessary to have an adhesive seal that is arguably strong enough to protect low-grade nuclear waste. Indeed, other vacuum skin packs I’ve used have been 100% leak-proof and also possible to open without resorting to the DIY tools. If you’re responsible for products sold in VSP, please check the EZO qualities!

Using Consumer Insight to be aware of what the consumer needs all the way through to in-home usage is what creates truly successful packaging – the kind that differentiates and builds brand satisfaction – a great opportunity for all concerned.

Find out more about the insight expertise offered by ThePackHub here. You can also email Sue with any packaging insight enquiries here.

Until next time. Happy innovating.


October 2016

Innovation Zone Snapshot – bio paper cup coating, on-the-go beverage heater and more

Read more ›

Welcome to this week’s ThePackHub Innovation Zone snapshot.

As always, we have picked out four interesting packaging innovation examples for you to peruse. We upload around 100 new innovations every month and now have 1,265 packaging innovations on the database. That’s a lot of innovations all in one place and a great source of packaging inspiration.

Don’t forget to check out our Innovation Zone Live events on 22nd and 23rd November. Find out more and book.

subscribe-nowPlease forward this email to your colleagues if you think they’d also benefit from staying up to date with packaging innovation news like this – they can click here to subscribe.


#1 Cheese by-product to be used as biodegradable packaging

wheypackThe cheese making industry produces a significant amount of leftover whey, which is often disposed of and ultimately wasted. Valencia, Spain based non-profit technology centre Ainia is aiming to turn some of the surplus Whey into polyhydroxybutyrate (PHB) biodegradable packaging, an initiative called Wheypack. Ainia has collaborated Aimplas and Embalnor in Portugal in what is being claimed to be the first bioplastic material made from whey derived from the cheese making process. PHB is obtained from whey by using a process of microbial fermentation.

 

 


#2 Bio-based coating for paper cups is future smart

 

huhtamaki-future-smartFoodservice packaging experts Huhtamaki is challenging the disposable coffee cup environmental issue with the introduction of a paper cup offering called Future Smart. The initiative uses a bio-based coating as well as being sourced from plant based PEFC certified paper. The new cup uses a newly developed plant-based PP as a moisture barrier coating. It is a significant development in the replacement of fossil oil based plastics barriers in coffee cups.

 


#3 On-the-go beverage heater works with push of a button

 

pressNetherlands based product designer Vincent Gielen is using the Kickstarter process to raise funds and awareness for an on-the-go beverage heater. The pack promises to heat the contents at the simple push of a button and then mixes during activation. The cup requires no external heat source and is prefilled with water and the desired ingredients such as tea, coffee or soup. The single-use Press cup works by activating a calcium oxide thermodynamic core. On activation, a small hole in the activator mixes water with the calcium oxide, producing heat. The user shakes the cup and a hot drink is ready after three minutes. The Innovation Zone has previously featured other self heating products such as Self heating chocolate pack can simplify cooking prep and Self-heating packaging from HeatGenie among others.

 


#4 Cost effective pack effects deliver tactile and 3D like visual depth

elifholoTurkey based printers Elif has introduced a cost effective printing pack effect that delivers a premium looking 3D finish. Elif’s new capability that can be applied on all types of pack and label solutions. Exclusive technology has enables Elif to offer brand owners the opportunity for differentiating premium product look that creates a tactile finish and one with perceptive visual depth. ElifHolo 3D promises a cost effective solution for this type of 3D pack technique. The print process ensures that metallized substrate lamination is not required therefore reducing the cost of production as well as opportunities to recycle the final product.

 


Innovation Zone ThePackHub - thepackhub.comTo find out more about the many benefits of ThePackHub Innovation Zone and the membership options, take a look here.

 


Upcoming Seminars from ThePackHub

Innovation Zone Live - FoodInnovation Zone Live - Beverages


 

get-in-touchPlease visit ThePackHub website to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Remember you can click here to ensure you stay up to date with future updates

Until next time. Happy innovating.


October 2016

Consumer Insight Blog: Book-style pack targets the Chocolate Savourer

Read more ›

Photo of Sue Burden ThePackHub Insight Director - thepackhub.comEach week, ThePackHub Insight Director, Sue Burden, includes her interpretation of a new piece of packaging, looking at it from consumer’s point of view and drawing conclusions about the insights behind the innovation.

Find out more about the insight expertise offered by ThePackHub here.

hotel-chocolat-tablet

 

Understanding the target audience’s attitude to a product is fundamental to the success of its packaging. Consumer Insight provides a vital contribution at the beginning of successful packaging innovation project and chocolate is no exception. As someone who used to research chocolate for Mars, I’ve come across many different types of chocolate eaters. However, the two main groupings could be described as the Devourers and the Savourers. Not surprisingly, the Chocolate Devourers need packaging that is quick to open, facilitating rapid eating in a wide variety of consumption occasions. The Savourers conversely want to enjoy every little moment, probably eating the chocolate one square at a time over a week or longer and are usually situated in-home, sitting down to create their own chocolate ritual moment. Clearly, knowing which type of Chocolate consumer the pack is aiming for would point to two very different design routes.

The Hotel Chocolat Rare and Vintage tablet packaging definitely reaches out to the needs of the Chocolate Savourer. The card outer opens cleanly via a perforated strip on the label, and the overlap can be tucked into two diagonal slits, allowing the book-style pack to be neatly and effectively re-closed. Inside there’s information on the chocolate’s origins and taste and the chocolate tablet itself has a greaseproof paper wrap printed to resemble a cocoa pod. All these elements combine to get the Chocolate Savourer fully into the zone!

This reclosable pack not only clearly positions the Hotel Chocolat as for the Chocolate Savourer, but also differentiates the brand versus other high-end chocolate tablets that have a card outer, but lack a reclosability feature and do not use the opportunity of the card reverse surface to communicate up-scale information on origins and taste.

Find out more about the insight expertise offered by ThePackHub here. You can also email Sue with any packaging insight enquiries here.

Until next time. Happy innovating.


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