Unstoppable? The Persistent Rise of Recycling and Recycled Packaging Innovations
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Leading brand owners, retailers, and packaging suppliers trust the Innovation Zone to stay ahead with the latest packaging innovations. Contact us to learn how membership can enhance your company’s understanding.
I’m pleased to share with you an Innovation Zone snapshot update, which provides a glimpse into the emerging trends on ThePackHub’s global packaging innovation platform. We have a brand new report out soon! Check out Refill & Reuse Compendium Vol 3
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This week, we’re taking a deep dive into the world of refillable and reusable packaging. Our Innovation Zone platform continues to see many new initiatives, with 15% of our innovations focusing on refill and reuse over the last three months. It’s one of our identified four major sustainable packaging trends.
As well as many new refill & reuse innovations (more on them below), we’ve also checked recent research and report findings to support this growth claim. For example, a recent Ellen MacArthur Foundation study shows 89% public approval for reusable packaging in aluminium. 86% of respondents express the likelihood of buying preferred brands in reusable aluminium if priced the same as plastic. An overwhelming 93% indicate a likelihood to return reusable aluminium packaging.
Market analysis by the U.S. Plastics Pact and Closed Loop Partners’ Center for the Circular Economy reveals that respondents emphasize the importance of brands offering reusable products and packaging. 56% of respondents deem it important for brands to offer reusable products and packaging, and 47% use reusable products or services weekly. 45% describe the price of reusable solutions as about the same as a single-use product.
Research from City to Sea shows that a significant 69% of consumers express readiness to embrace products in returnable packaging, highlighting a growing interest in sustainable alternatives. Moreover, over half (53%) show a preference for brands offering prefilled returnable packaging, with this figure soaring to 84% among those who have previously engaged with such packaging solutions.
GIVE ME FIVE!
Here are five new refillable and reusable packaging initiatives we think you should know about recently posted to the Innovation Zone.
The resurgence in refillable and reusable initiatives is starting to reshape industries like cosmetics, food, beverage and household. As companies continue to innovate, the market is likely to accelerate. We are still seeing lots of pilots and trials, but we anticipate larger-scale initiatives coming through the innovation pipeline in 2024.
We are delighted to announce ThePackHub’s Refillable & Reusable Packaging Compendium Volume 3, your essential guide to navigating the booming refillable and reusable packaging sector. Authored by ThePackHub’s Refill & Reuse Specialist, Wayne Barron, this comprehensive 200-page report offers an in-depth analysis of global trends, showcasing over 150 innovative reuse solutions across a variety of consumer categories.
Discover the leading brands, retailers, and suppliers pioneering in this space and gain insights to grow in this rapidly growing market. Featuring exclusive interviews with ten industry experts and detailed case studies on Dizzie’s successful prefill business model and the Refill Coalition’s Aldi trial, this report is an invaluable resource for anyone looking to make an impact in the reusable packaging landscape.
We recently took the opportunity to talk to Nick Torday at Bower Collective. In this 15-minute conversation, Nick talks us through his Bowerpack reusable packaging system.
Until next time. Happy innovating.