Packaging Trend Watch – #3 – Digital Print
Welcome to ThePackHub’s weekly packaging trend watch blog.
Each week, we’ll be focusing on a particular packaging innovation trend. This time we take a look at some of the interesting recent digital print examples from ThePackHub’s Innovation Zone database.
The number of executions in this area is on the increase and digital print for packaging comes into it’s own with personalised packs and execution versioning. It is also increasingly becoming a viable alternative to conventional print methods.
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- #1 100 different label designs gives Spanish startup competitive edge
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- #2 Inline digital print delivers variable graphics and text at point of filling
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- #3 Yoghurt drink shakes up Latvian dairy shelves with one million unique designs
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- #4 Limited edition yogurt initiate combines personalised product and pack
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#1 Spanish cold press juice brand Romantics is delivering a customised packaging solution to improve consumer brand engagement in more than 3,000 Spanish points of sale. The brand is using HP Indigo digital print technology to deliver a series of unique Romantics bottle labels. There are 100 different label executions in the range. Digital print allows the Spanish business to easily create multiple executions as well as produce short runs with a quick turnaround. This strategy helps Romantics deliver a differentiated and more personalised experience to the end-user. Romantics used an HP Indigo WS6800 digital press to deliver the project.
#2 Leading packaging and filling equipment manufacturer, Sidel is collaborating with laser coding experts DataLase on the roll-out of a ground-breaking inline and real time digital printing technology. The ability to digitally print variable on-pack graphics at the point of filling is now a viable reality. High speed, quality printing is achieved through a unique inline digital printing (IDP) solution using DataLase’s colour-change pigment technology. The solution enables inkless fast turnaround digital printing. Beverage brand owners can now adopt mass customisation and personalisation designs.
#3 Latvian yoghurt drink maker Tukuma Piens has introduced a new limited edition pack design that sees one million different bottle labels being produced. The ‘Shake’ yoghurt cocktail range includes a unique bottle design for each consumer enabled by HP’s variable Mosaic printing technology. This is being used more and more by brand owners looking for creative pack versioning that is able to generate millions of unique graphics using a handful of base designs. Creative agency Immer Design Studio worked on the graphics.
#4 Yogurt brand Onken is embracing the increased demand for consumer personalisation with the introduction of a limited edition service, which allows consumers to create their own yogurt flavour combined with their name printed on the pack. Shoppers need to visit a special website – a virtual Onken YouGurt ‘factory’ – to choose their three flavours from a total choice of 12 giving the end user thousands of potential flavour combinations. The bespoke offering is completed by having their name digitally printed of the yogurt pot. Onken YouGurt will run for a month and may pave the way for a more permanent execution.
These and many more form part of ThePackHub’s 2,000+ strong Innovation Zone database.
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Until next time. Happy innovating.
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