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October 2017

Packaging Trend Watch – #3 – Digital Print

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Welcome to ThePackHub’s weekly packaging trend watch blog.

Each week, we’ll be focusing on a particular packaging innovation trend.   This time we take a look at some of the interesting recent digital print examples from ThePackHub’s Innovation Zone database.

The number of executions in this area is on the increase and digital print for packaging comes into it’s own with personalised packs and execution versioning. It is also increasingly becoming a viable alternative to conventional print methods.



For info, our next Innovation Zone Live! will be Thursday 17th May 2018. Venue in the midlands, UK to be confirmed.

This is the perfect opportunity to get up to speed with the very latest packaging innovations relevant to your business in an interactive and engaging seminar environment.

More details to follow.

Add to your calendar:

iCalendar  •  Google Calendar  •  Outlook  •  Outlook Online


#1 Spanish cold press juice brand Romantics is delivering a customised packaging solution to improve consumer brand engagement in more than 3,000 Spanish points of sale. The brand is using HP Indigo digital print technology to deliver a series of unique Romantics bottle labels. There are 100 different label executions in the range.  Digital print allows the Spanish business to easily create multiple executions as well as produce short runs with a quick turnaround. This strategy helps Romantics deliver a differentiated and more personalised experience to the end-user. Romantics used an HP Indigo WS6800 digital press to deliver the project.


#2 Leading packaging and filling equipment manufacturer, Sidel is collaborating with laser coding experts DataLase on the roll-out of a ground-breaking inline and real time digital printing technology. The ability to digitally print variable on-pack graphics at the point of filling is now a viable reality. High speed, quality printing is achieved through a unique inline digital printing (IDP) solution using DataLase’s colour-change pigment technology. The solution enables inkless fast turnaround digital printing. Beverage brand owners can now adopt mass customisation and personalisation designs.


#3 Latvian yoghurt drink maker Tukuma Piens has introduced a new limited edition pack design that sees one million different bottle labels being produced. The ‘Shake’ yoghurt cocktail range includes a unique bottle design for each consumer enabled by HP’s variable Mosaic printing technology. This is being used more and more by brand owners looking for creative pack versioning that is able to generate millions of unique graphics using a handful of base designs. Creative agency Immer Design Studio worked on the graphics.


#4 Yogurt brand Onken is embracing the increased demand for consumer personalisation with the introduction of a limited edition service, which allows consumers to create their own yogurt flavour combined with their name printed on the pack. Shoppers need to visit a special website – a virtual Onken YouGurt ‘factory’ – to choose their three flavours from a total choice of 12 giving the end user thousands of potential flavour combinations.  The bespoke offering is completed by having their name digitally printed of the yogurt pot. Onken YouGurt will run for a month and may pave the way for a more permanent execution.


These and many more form part of ThePackHub’s 2,000+ strong Innovation Zone database.

More insight from ThePackHub

Our brand new August report and presentation deck is now available and is great value at just £129 + VAT.  Receive a 8,500+ word report featuring 70 new packaging innovations plus an easy to share presentation format. Subscribe and receive each new report every month with a great discount.

These valuable monthly packaging reviews are free to Innovation Zone Guru subscribers.

You can order your October monthly report here.

Until next time. Happy innovating.

 

 


October 2017

Innovation Zone Snapshot – cut to size ecommerce packs, sugar cane based coffee packs and more

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Innovation Zone ThePackHub - thepackhub.com

Welcome to this week’s ThePackHub Innovation Zone snapshot.

ThePackHub collates 20 new packaging innovations a week and we have picked four recent examples for you to peruse below.

We have 2,000 packaging innovations uploaded to our Innovation Zone database with new members joining all the time.  Find out about how to subscribe here: www.thepackhub.com/the-innovation-zone/.


Our latest monthly innovation report for October featuring the stand out packaging innovations for the month is just £129 + VAT and out now.

You can stay up to date with the latest packaging innovation news by subscribing to our emails:


#1100 different label designs gives Spanish startup competitive edge

Spanish cold press juice brand Romantics is delivering a customised packaging solution to improve consumer brand engagement in more than 3,000 Spanish points of sale. The brand is using HP Indigo digital print technology to deliver a series of unique Romantics bottle labels. There are 100 different label executions in the range.  Digital print allows the Spanish business to easily create multiple executions as well as produce short runs with a quick turnaround. This strategy helps Romantics deliver a differentiated and more personalised experience to the end-user. Romantics used an HP Indigo WS6800 digital press to deliver the project.

More info in The Innovation Zone.


#2 Cut to size corrugated solution reduces packaging overuse

 

A new piece of kit has been launched that helps reduce the amount of air and packaging material that is used when sending out products in the fast growing e-commerce industry. Slimbox is a bespoke box creative capability that allows users to choose from a large number of boxes sizes from a Slimbox app or they can create a box by entering the dimensions. The machine is controlled entirely with the Slimbox app. The machine and the app get automatic updates with new boxes, creations and features.  Slimbox cuts the corrugated cardboard into the shape of the user’s choice and automatically decides the exact cutting speed and preferred quality to guarantee a perfect result. Slimbox claims to reduce user carbon emissions by at least 40%.

More info in The Innovation Zone


Our next event will be Thursday 17th May

Our next Innovation Zone Live! will be Thursday 17th May 2018. Venue in the midlands to be confirmed.

This is the perfect opportunity to get up to speed with the very latest packaging innovations relevant to your business in an interactive and engaging seminar environment.

More details to follow.

Add to your calendar:

iCalendar  •  Google Calendar  •  Outlook  •  Outlook Online


#3 Heat-retaining disposable flask enables delivery of hot tea within 30 minutes

Chai Point is India’s largest Chai tea retailer who have recently launched a new packaging format to help get hot product delivered to people’s homes. The innovation is a heat-retaining disposable flask.The business has expanded their services to deliver the hot tea as well as snacks to customers’ homes and offices within 30 minutes of placing an order.  All five layers of the pouch are approved for food industry usage with the innermost being certified BPA free.  Chai Point brings a perfectly brewed cup of Chai and is revolutionising the way Chai is consumed in India. The initiative started with from a Bangalore pilot store with expansion to other destinations expected to roll out soon in the Bangalore region and then beyond.

More info in The Innovation Zone.


#4 Sugar cane based coffee pack starts roll out

Family-owned Swedish coffee brand Löfbergs is testing the use of bioplastics for their coffee packs. Oil-based plastic packaging is being replaced with packs made primarily from sugar cane. Löfbergs have an aspiration to replace the use of all fossil plastics in their packaging by 2020. The recyclable plant-based packs reportedly reduce carbon dioxide emissions by about 10% and importantly have the same light and oxygen barrier properties as the oil-based plastic they are replacing. The solution is slightly more expensive than conventional methods but this cost is anticipated to come down over time.. Löfberg also have a Climate Compensation Programme through a solar energy project in coffee-growing Tanzania with an aim to reduce their climate impact by 40% to become Europe’s most sustainable coffee company.

More info in The Innovation Zone.


 

Please visit ThePackHub website to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.


October 2017

Innovation Zone Snapshot – personalised pack and product, inline digital print and more

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Innovation Zone ThePackHub - thepackhub.com

Welcome to this week’s ThePackHub Innovation Zone snapshot.

ThePackHub has been collating some great packaging innovation initiatives and we have picked four recent examples for you to peruse below.

We have 2,000 packaging innovations uploaded to our Innovation Zone database with new members joining all the time.  Find out about how to subscribe here: www.thepackhub.com/the-innovation-zone/.


Our latest monthly innovation report for September featuring the latest packaging innovations is just £129 + VAT and out now.

Please forward this to your friends and colleagues to benefit from staying up to date with the latest packaging innovation news.

They can click here to subscribe.


#1 Limited edition yogurt initiate combines personalised product and pack

Yogurt brand Onken is embracing the increased demand for consumer personalisation with the introduction of a limited edition service, which allows consumers to create their own yogurt flavour combined with their name printed on the pack. Shoppers need to visit a special website – a virtual Onken YouGurt ‘factory’ – to choose their three flavours from a total choice of 12 giving the end user thousands of potential flavour combinations.  The bespoke offering is completed by having their name digitally printed of the yogurt pot. Onken YouGurt will run for a month and may pave the way for a more permanent execution.

More info in The Innovation Zone.


#2 Inline digital print delivers variable graphics and text at point of filling

Leading packaging and filling equipment manufacturer, Sidel is collborating with laser coding experts DataLase on the roll-out of a ground-breaking inline and real time digital printing technology. The ability to digitally print variable on-pack graphics at the point of filling is now a viable reality. High speed, quality printing is achieved through a unique inline digital printing (IDP) solution using DataLase’s colour-change pigment technology. The solution enables inkless fast turnaround digital printing. Beverage brand owners can now adopt mass customisation and personalisation designs.

More info in The Innovation Zone


#3 Can shapes and sizes for every Australian’s requirements

Kraft Heinz has acknowledged the differing packaging requirements of Australian consumers with the introduction of a range of cans designed for four different types of eater. The standard ubiquitous can size has been replaced by four distinctive and non-standard shapes all designed to meet a specific meal occasion / user requirement. ‘The Lil’ One’ is a 130g meal for a younger child; ‘The One For One’ is a 220g designed for a teenager; ‘The One for Two’ is a option for couples and a family meal is met with the ‘The One For All’ 555g can. The serving sizes are part of a new campaign called ‘a can size for every Aussie’. The initiative follows a research study by Kraft Heinz that found that Australian shoppers were looking for ideal can sizes to meet different occasions and circumstances.

More info in The Innovation Zone.


#4 Single piece of rolled paper creates light

Japanese design studio Nendo has developed a clever innovation with potential future packaging applications. They have created a single piece of paper that is able to produce light when it is rolled. The amount of light produced is adjustable and white or orange light is projected depending on which way the paper is rolled. As the user tightens the roll of the paper, the light gets stronger.  The paper has printed electronic circuit boards using silver particle ink. The paper light has several immediate potential uses as a lamp or flashlight and with imagination perhaps future use in the packaging industry. Sounds like the start of a great ideation workshop!

More info in The Innovation Zone.

 


Please visit ThePackHub website to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.


August 2017

Innovation Zone Snapshot – colour changing, protective coatings, compostable packs and more

Read more ›

Innovation Zone ThePackHub - thepackhub.com

Welcome to this week’s ThePackHub Innovation Zone snapshot.

ThePackHub has been collating some great packaging innovation initiatives and we have picked four recent examples for you to peruse below.

We have 1,900 packaging innovations uploaded to our Innovation Zone database with new members joining all the time.  Find out about how to subscribe here: www.thepackhub.com/the-innovation-zone/.


Our latest monthly innovation report for August featuring 70 packaging innovations is just £129 + VAT and out now.

Please forward this to your friends and colleagues to benefit from staying up to date with the latest packaging innovation news.

They can click here to subscribe.


#1 Fast food drink tray doubles as a smartphone speaker

Fast food giants McDonald’s have developed a new drink tray that doubles as a smartphone speaker and stand. The invention that you never knew you needed is a useful way to listen to music whilst eating. The innovation more than doubles the amplification of the sound much to the annoyance presumably of anyone sitting within 10 metres. The ‘McBoombox’ was created to acknowledge the anniversary of the McFlurry. All consumers need to do it  flip over their specially designed drink tray, unfold the speakers, place the smartphone into the McBoombox and enjoy. The activity is a collaboration between McDonald’s Canada who worked alongside the University of Waterloo’s Audio Research Group and design studio Stacklab. The drink tray uses 10-sided speaker openings with reflective surfaces that channel the sound more effectively than cardboard alone.

More info in The Innovation Zone.


#2 Can comes to life once chilled

An established thermochromic ink technology is being used for Unilever’s leading Lipton Iced Tea cans as part of a special promotion for Belgium music festival Tomorrowland.  Crown Bevcan has helped Lipton deliver this engaging new pack that sees the can ‘brought to life’ by consumers when chilled. The end result is a beverage can that essentially has two surface designs – before and after cooling. The pack has a strapline encouraging consumers to ‘chill the can and see the love’ which is literal in the sense that the word ‘love’ appears when the can has reached optimal consumption temperature.

More info in The Innovation Zone

 

 


BRAND NEW. A comprehensive and unique review of 70 packaging innovations for August 2017 with comment, analysis and insight.

 

Get a 10,000+ word report with lots of visuals, analysis and comment plus a slide deck for presenting. It’s a great way for you and your team to keep up to speed with all the latest packaging innovations.

Just £129 + VAT.

Order your brand new monthly report here.

 

 


#3 Protective coating has packaging waterproofing potential

 

Scientists from Canberra, Australia based Nanotechnology Research Laboratory have collaborated with the Australian National University (ANU) to develop a new spray-on material that repels water. The protective superhydrophobic coating has a lot of commercial potential to waterproof consumer products like mobile phones or prevent ice from forming on transport but also has several packaging applications. The surface has a layer of nanoparticles, the coating combining two plastics. The water-repellent coating is transparent and resistant to ultraviolet radiation.  The same principles could also be applied to make coatings that could be anti-corrosive, oil-repellent or even self-cleaning.

More info in The Innovation Zone.


#4 Substrate made from eucalyptus tree creates sustainable biscuit pack

Spanish winemaker Barbadillo has launched a consumer campaign for their best selling Castillo de San Diego wine with an interactive smart bottle initiative. Barbadillo is adding NFC (Near Field Communication) tags to 126,000 bottles, which is claimed to be the largest use of NFC tags for consumer engagement in the wine and spirts industry so far attempted in the world. A neck collar on each bottle is NFC-enabled and consumers simply need to tap with their smartphone. They  have the opportunity to win one of 12 prizes. There is also a code on the cork, which consumers can submit via their mobile for the chance of another instant prize. NFC experts Thin Film Electronics are behind the technology. Take up is improved by the fact that a mobile app is not required to participate, just a NFC enabled phone. The bottles are being sold in 15 Spanish supermarket chains.

More info in The Innovation Zone.

 


Please visit ThePackHub website to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.


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