South African gin producer Inverroche Distillery has launched a limited edition version of its outer packaging called Bee&Bee.
After use, it functions as a ‘hotel’ for bees.
The packaging is made from eucalyptus wood. The construction was made in collaboration with Houtlander, a sustainable carpentry company, and Working for Water.
Solitary bees are vital to the ecosystem, pollinating around a third of the world’s food crops.
Each box has 112 holes, each capable of housing a solitary bee.
So far, 6,000 boxes have been created, with the potential to house 672,000 solitary bees.
This is one of 7,563 initiatives posted to ThePackHub’s Innovation Zone platform.